Digital Marketing Manager at Arhaus in Boston Heights, Ohio

Job Description:

•          Oversee and execute all responsibilities of the digital marketing department including Paid Search, SEO, Display, Affiliate, Social Advertising, and more.


•          Analyze campaign performance of all digital marketing channels to ensure each is meeting its KPI and ROI objectives.


•          Partner with both internal marketing team and external partners to meet key campaign objectives.


•          Prepare weekly and monthly reports on digital campaign performance.


•          Execute digital marketing strategy in collaboration with Director of Digital Marketing.


•          Maintain and monitor campaign budgets in line with monthly goals.


•          Collaborate with internal design team on developing assets needed for advertising.


•          Review landing pages for optimal customer experiences.


•          Identify the latest trends and technologies affecting our industry.


•          Be a key player in development of growth strategies for the business.


•          Provide keyword research and analysis, as needed.

Qualifications 

•         Bachelor’s degree in marketing, communication, or related field


•          3-5 years of experience in digital marketing


•          Experience in Paid Search, SEO, Display Advertising, Affiliate, and Social Advertising disciplines


•          Knowledge of Google, Bing, Facebook/Instagram, and other applicable Digital Ad Platforms


•          Google Ads Certification a plus


•         Expertise in Google Analytics and Google Search Console


•         Solid understanding of E-Commerce, B2C experience preferred


•          HTML, CSS, and/or Javascript experience a plus


•          Demonstrated ability to develop and execute marketing strategies


•         Excellent written and verbal communication skills

Arhaus is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.  Arhaus is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Arhaus are based on business needs, job requirements, and individual qualifications, without regard to race, color, sex, sexual orientation, gender identity, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Arhaus will not tolerate discrimination or harassment based on any of these characteristics. Arhaus encourages applicants of all ages.

Marketing