Senior Analyst, SAP Marketing & Trade Promotion Management at The Hershey Company in Hershey, Pennsylvania

Job Description:

Job Title: Senior Analyst, SAP Marketing & Trade Promotion Management

Job Location: Hershey, PA

COVID-19 Vaccine Safety Mandate

This position requires that you must be fully vaccinated for COVID-19 (even if working remotely) and present proof of vaccination before beginning employment. If you receive an offer of employment, you will be asked as part of the background check process to upload a copy of your vaccination card. If you believe you require an accommodation for medical or religious reasons related to the vaccine safety mandate, you may submit a request after you receive an offer of employment. Instructions on how to do so will be provided in your offer letter.

This position is open for 100% remote.

Major Duties/Responsibilities:

• Support enterprise-wide Marketing & SAP Trade Promotions Management (TPM) Solutions. This includes providing functional and technical guidance on SAP CRM with a fair amount of functional understanding of the SAP CBP module.


• Manage support incidents and enhancement requests identifying areas of improvement in process and technology, driving continuous improvement, and staying abreast of industry and technology trends.


• Engage with Business partners in integrated business planning and strategic revenue growth management teams sales planning and sales finance teams to build capabilities. This includes jointly defining business objectives and goals, developing business cases, evaluating current technologies, and communicating new technology capabilities, without losing focus on supporting the current system.

• Contribute to maximizing system accuracy, uptime, and performance for the solution.


• Through an expert lens of navigating SAP CRM Marketing & Trade Promotions, provide technical recommendations on code changes ensuring minimal impact on business processes, and systems.


• Coordinate with IS and business teams to prioritize and implement changes and strategies.


• Work collaboratively with business strategists, process owners, and subject matter experts.


• Coordinate with architecture and technical teams to manage the application lifecycle.


• Anticipate the resource needs ahead and galvanize resources to achieve desired results. Find and optimize resources to get the job done.


• Manage the offshore managed service's resources to ensure no disruption to critical business functions

Minimum knowledge, skills, and abilities required to successfully perform major duties/responsibilities:

• 3-5 Years of technology implementation experience, preferably within a large company or consulting organization


• 3-5 years of experience with SAP products with an emphasis on SAP CRM Marketing & TPM experience


• Technical domain knowledge including a broad understanding and working knowledge of IT including all major functions


• Experience working in application development and delivery functions applying standard software development methodologies and managing medium-sized programs


• Strong interpersonal, influencing, negotiation, organization, and communication skills


• Excellent written and verbal communication skills


• CPG experience is a plus

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The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com).

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