Marketing Manager (Harrah's Nebraska) at Caesars Entertainment in Columbus, Nebraska

Job Description:

KEY JOB FUNCTIONS :

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• Works closely in the development, execution and analysis of effective marketing programs targeted to existing and new customers
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• Responsible for increasing revenue on a year-over-year basis while maintaining the appropriate cost structures.
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• Establishes, maintains and controls department budgets for Promotions & Events and Advertising.
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• Manages all marketing programs and activities to ensure accuracy and integrity of all direct mail offers, offer redemptions, customer lists and customer records.
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• Supports all operating departments and marketing functions to ensure needs are met in a timely manner and all marketing deadlines are met.
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• Develops, manages and has accountability for the annual promotions and casino events marketing plan and yearly budget. Contacts and develops plans with corporate representatives to support and execute appropriate brand marketing programs.
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• Works with corporate marketing and/or surrounding advertising or media in regards to local marketing strategies.
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• Interfaces with agencies, divisional and corporate marketing regarding local marketing strategies.
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• Serves as a leader for employees while fostering teamwork, employee morale, motivation and open communication, while maintaining or increasing engagement metrics
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• Achieves desired results in all areas of responsibility through staff development and training programs, established methods, procedures and guidelines to maintain desired standards, and high quality service. Then, monitors results through inspection, evaluation and analysis. Makes changes if necessary to achieve end result.
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• Management accountability for all team members for day to day and long term operations to include hiring, training and developing employees which includes coaching, mentoring and appropriate performance management up to and including separation.
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• Supports all operating departments and marketing functions to ensure needs are met in a timely manner and all marketing deadlines are met.
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• Manages and ensures appropriate level of inter- and intra- departmental communication of all marketing activity.
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• Allocates resources to areas that create value and service to our guests and to Caesars Entertainment.
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• Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
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• Identify compliance risks and take actions necessary to eliminate or minimize risks.
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• Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior.
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• Create a compliance culture within the organization and foster an environment where employees feel comfortable reporting potential violations or misconduct.
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• Complies with and upholds company expectations including Code of Commitment, policies, procedures, industry regulations, department goals and business strategy.
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• Presents oneself as a credit to the Company and encourages others to do the same.
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• Performs all other related and compatible duties as assigned.

EDUCATION and/or EXPERIENCE:

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• College degree preferred.
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• Experience of seven to ten years in the gaming industry, with at least three years managerial or supervisory experience in Casino Marketing or Marketing, preferably within the Casino industry working for a large-scale business with extensive multi-channel marketing and national reach.

QUALIFICATIONS:

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• Must possess excellent communication skills, particularly those skills needed to resolve complaints from dissatisfied and upset guests and to effectively lead, motivate and develop a diverse workforce.
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• Must be able to manage multiple objectives and tasks simultaneously, and continually assess and re-set priorities.
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• Must be able to get along with co-workers and work well as an inspirational team leader.
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• Must present a well-groomed, professional appearance.
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• Must be able to work any day of the week and any shift.
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• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
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• Ability to communicate across all levels of the organization and within the sales process.
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• Good oral and written communication skills including tact when dealing with difficult customers, must be fluent and literate in English.
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• Ability to think independently in making decisions to maximize customer service experience and program profitability.
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• Ability to effectively manage time and perform multiple tasks simultaneously.
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• Must be a self starter and motivator and capable of working at times without constant direction.
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• Must be proficient with customer contact systems.
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• Must have a systematic and process oriented mindset to ensure seamless end-to-end customer experiences.
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• Excellent interpersonal skills and organizational ability.
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• Must be proficient in Excel, Word, Power Point, Access and Microsoft Outlook.
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• Ability to respond calmly and make rational decisions in stressful situations with co-workers, guests and vendors.
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• Ability to stand and walk, and mobility to move easily around entire property for entire shift. Must be physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 50 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

WORK ENVIRONMENT :

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• Must be able to listen and respond to visual and aural cues.
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• Must be able to work in areas containing dust, second hand smoke, varying noise and temperature levels, lighting, vibration, crowds and air quality.
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• Must be flexible with schedule, including nights, weekends, and holidays as required.
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• Must be able to work in a fast paced environment.

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.

As the Marketing Manager you will develop monthly, quarterly and annual property level strategic plans and oversees various components of the following marketing functions: Promotions, Special Events, and Advertising. Works closely with Casino Marketing to create exceptional experiences for our target customers within our financial guidelines.