Retail Marketing Manager, Beyond Yoga at Levi Strauss & Co. in CULVER CITY, California

Job Description:

JOB DESCRIPTION
Female founded and led, Beyond Yoga creates buttery soft activewear and beyond for every size, shape, moment, and movement from our own line of meticulously researched fabrics. Our obsession for softness and fabrics, and a relentless pursuit of quality and fit makes Beyond Yoga a fan favorite at every stage of life. We proudly celebrate diversity and welcome all ethnicities, cultural backgrounds, belief systems, and identities.

We encourage our team to be active members of their local and global communities through opportunities like Social Good Day to participate in a cause of their choosing. Like us, the people we hire are passionate, honest, warm, enthusiastic, and fun!

In September 2021, we joined Levi Strauss & Co., one of the world's largest brand-name apparel companies and a global leader in jeanswear. Beyond Yoga operates as a standalone brand with the benefit of LS&Co.'s global capabilities to help it achieve its goals of brand-building, store opening, category expansion and distribution. The Beyond Yoga team is looking for a dynamic Full-time Retail Marketing Manager who will oversee the retail brand experience. This position will report to the VP of Retail.

About the Job

• Brand Experience:
  
  
  • Identify the best in-store customer experience from a marketing lens.
  
  
  • Understand how to translate DTC storytelling moments from online to in store.
  
  
  • Provide direction for eye-catching, on-brand signage and displays to enhance the shopping experience based on store footprint and store-specific needs.
  
  
  • Collaborate with the marketing team to ensure signage and imagery integrate with the store layout and brand guidelines with easy-to-read visual elements and shopper guides if they do not speak to a salesperson.
  
  
  • Update signage to reflect current promotions, new product launches, and seasonal campaigns.
  
  
  • Ensure store windows are implemented to brand standards.
  
  
  • Ensure all in-store marketing materials and events align with Beyond Yoga's brand values, messaging, and aesthetics.
  
  
  • Maintain brand consistency across all touchpoints within the retail environment.
  
  
  • Increase and enhance important financial indicators; conversion, store traffic, product sell-through and revenue.
  
  
  
  


• Events and Promotions:
  
  
  • Working with the store manager, supports the execution of in-store events and promotions to drive foot traffic, sales, and brand loyalty.
  
  
  • Coordinate with the marketing team to create event marketing materials, both digital and print.
  
  
  • Collaborate with external partners, brand ambassadors, and local communities to enhance event reach and engagement.
  
  
  • Monitor event effectiveness and provide recommendations for improvement.
  
  
  
  


• Product Knowledge & Training:
  
  
  • Work with the marketing team to understand new product capsules and trains in-store staff on new marketing projects or collabs coming into store.
  
  
  • Create and develop language about each capsule or new product alongside brand team to ensure correct positioning for products to the sales staff.
  
  
  
  


• Cross-Functional Collaboration:
  
  
  • Partner with product teams to understand product releases and develop in-store marketing strategies that tie back to DTC marketing messages and aligns to global marketing's positioning.
  
  
  • Collaborate with sales and store operations teams to ensure seamless execution of marketing projects.
  
  
  • Collaborate with retention marketing to ensure all QR codes, email/SMS signups and flows are implemented and tracked.
  
  
  • Provide feedback and insights to inform improvements.
  
  
  • Oversee marketing retail budget by store and department store
  
  
  
  

• Bachelor's degree in Marketing, Business, or equivalent related field experience.


• 3+ years of experience with retail marketing and visual merchandising.


• Creative and design skills with proficiency in graphic design software and tools.


• Passion for health, wellness, and activewear fashion.

The expected starting salary range for this role is $77,300- $120,000. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, experience, skills, performance and business needs.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes competitive pay, incentive plans, and a wide array of benefits designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits or other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Levi Strauss & Co. is committed to equal employment opportunity, affirmative action, and recruiting and maintaining a workforce that welcomes and respects people from diverse backgrounds while enabling our employees to make an impact. We value the unique combination of talents, experiences, and perspectives of each employee, making our collective success possible.

We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered. Here's a small snapshot:

• 401K match: $1.25 for every $1.00 you contribute up to the first 6% of pay you save.


• Five hours of paid volunteer time per month with nonprofit organizations


• Product discount


• Paid Family Leave

EOE M/F/Disability/Vets

LOCATION USA, Culver City, Beyond Yoga HQ FULL TIME/PART TIME Full time Current LS&Co Employees, apply via your Workday account.