Marketing Analytics Data Analyst - GIS, Marketing - Lakeland at Publix Super Markets, Inc. in Lakeland, Florida

Job Description:

Are you interested in applying your GIS and Location Analytics skillset to a Fortune 100 retailer?  Do you have an innate curiosity to seek out insights and provide recommendations utilizing cutting edge technology and data? Are you looking for a career where site selection, growth, and human geography problems come across your desk every day?  

As a Data Analyst on the GIS team you will support and influence strategic decisions by using spatial analytics, geographic enrichment of business data, and related data visualization techniques to garner insights and provide recommendations most often related to potential store locations, emerging/alternative business locations, territory management, and product placement.

Responsibilities include:

• responding to analytical requests that provide data driven business insights and recommendations (including development of interactive dashboards and leadership reporting) across Publix business areas, including: Marketing, Corporate Purchasing, Real Estate, and other support areas


• developing descriptive analytical models to provide business insights and recommendations across Publix business areas, including Marketing, Corporate Purchasing, Real Estate, and other support areas


• the development, execution, deployment, and improvement of team data asset production processes, weekly reporting, automation, QC/data validation, gathering info from SMEs


• participating as the primary analytical support for data driven cross-functional strategic initiatives


• identifying and engaging in opportunities to grow knowledge and skills related to best practices in analytical technologies, methodologies, verification, knowledge of data sets, drawing insights, and communicating learnings

(#video#https://youtu.be/BfHbfPMQy-U{#400,300#}#/video#)

• Bachelor’s degree in Data Analytics, Economics, Finance, Geography & GIS, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline from an accredited college or university or equivalent experience


• 1-year in an analytical role specializing in data manipulation, interpretation, report writing, and data insight summarization/reporting


• 1-year analytical experience:
  
  
  
  • Using a Geographic Information System (GIS) specializing in demographic analyses; OR
  
  
  • Writing R code or similar functionality within other statistical tools; OR
  
  
  • Writing SQL; OR
  
  
  • Conducting Financial performance analysis
  
  
  • For recent college graduates, these requirements can be satisfied by relevant coursework
  
  
  
  


• Advanced knowledge of mathematics and statistics


• Accounting and/or Finance knowledge (basic knowledge of accounting principles)


• The ability to work effectively without close supervision or guidance


• The ability to self-direct work activities and take action on tasks without direction from a supervisor


• The ability to work productively and effectively when faced with stressful work situations and time pressures 


• The ability to manage time so that the priority of the activities determines the timing and amount of attention they receive


• Arithmetic computation and reasoning


• The ability to inspect, cleanse, transform and model data from various sources with the goal of discovering useful information/trends, informing conclusion and supporting decision-making


• The ability to interpret, analyze, and explain financial information


• The ability to understand and apply new information, procedures, or principles to perform job duties


• The ability to understand the “big picture” and the interrelationships among various parts of the organization


• Innovation and creativity


• Problem solving skills


• The ability to develop and maintain professional, trusting, positive, and productive working relationships with associates, managers, customers, and vendors  


• Customer focused


• The ability to persuade, convince or achieve buy-in from others


• Negotiation skills


• Active listening skills


• Presentation skills


• Verbal and written communication skills


• The ability to collate data extracts and summarize key findings into concise relevant and easy to digest reports/deliverables for decisions makers


• Advanced skills in Microsoft Word, Excel


• Basic skills in Microsoft PowerPoint


• Intermediate skills in Microsoft Access


• Skilled in SSMS or other SQL based application

• MBA or Master’s degree in Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, Geographic Information Systems, GIScience, or another analytical discipline


• 3+ years of analytics work related experience


• Data Science Certificate Or Business Analytics Certificate, Salesforce, Geographic Information System Professional


• Recent completions of Coursera or similar courses to demonstrate ability to stay on trend with analytics


• Knowledge of Data analysis techniques, including: inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision making


• In depth understanding of Information Systems design methodologies and testing processes


• Skills in Data visualization/story telling


• Expert skills in Microsoft Word, Excel


• Intermediate skills in Microsoft PowerPoint


• Advanced skills in Microsoft Access


• Skills in Alteryx, Tableau, PowerBI, and other Business Intelligence Tools (ETL)


• Skills in Salesforce


• Skills in ArcGIS/ESRI

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost


• An opportunity to purchase additional shares of our privately-held stock


• 401(k) retirement savings plan


• Group health plan (with prescription benefits)


• Group dental plan


• Group vision plan


• Sick pay


• Paid Parental Leave


• Long-term disability insurance


• Company-paid life insurance (with accidental death & dismemberment benefits)


• Tuition reimbursement


• Vacation pay


• Free hot lunches (buffet-style) at facilities with a cafeteria


• Paycheck direct deposit


• Credit union


• Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases


• 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day).