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Sr Accessory Product Specialist at BMW of North America in Woodcliff Lake, New Jersey

Posted in General Business 30+ days ago.

Type: Full-Time

Job Description:

The Senior Accessory Product Specialist will be responsible for managing all aspects of the BMW Accessories business. Driving business management, expansion and development. Including the sales, product planning, projection, promotion and vision of the Accessory Portfolio. The incumbent will be the key decision maker and face of the Accessories portfolios. As well, the selected candidate will be responsible maintaining successful product portfolios from inception to run out.

Accessory Sales and Marketing

  • Create and execute a business plan to grow BMW Group profit through sales of Accessories and wheels and tires.

  • Determine dealer and customer demands and introduce products to meet these market needs.

  • Ensure a positive business case for all products before development process is undertaken.

  • Product execution based on market analysis.

  • Ensure competitive product offerings and on-time market introduction.

  • Manage product issues that arise with internal and external customers; Initiate actions with BMW AG and supplier.

Accessory Sales, Marketing and New Market Research

  • Review monthly activity sales reports to insure annual target will be met, create, and implement a sales strategy for the responsible product segments.

  • Create and execute an accessory marketing plan with Aftersales Marketing.

  • Collaborate with Aftersales Marketing in the development of promotional materials, website and incentive programs to support the sale of accessories.

  • Ensure that all product information on marketing materials and websites are accurate and current; Monthly audit of portfolio.

  • Constantly analyze the business for potential and plan projects accordingly.

  • Review sales segments and create action plan to eliminate or improve sales of slow moving products.

  • Present new product information to senior management and regional team to gain buy-in for special editions and future sales.

  • Evaluate new accessories and technologies that support the unique individual style of JCW Accessories for possible development.

  • Research market technology and product trends.

  • Perform competitive analysis and comparison of accessories from other OEM Markets.

Volume planning only for responsible products:

  • Work closely with CA-220 to analyze sales data.

  • Forecast volumes across Accessories Portfolio in conjunction with colleagues within the Accessory Product Team.

  • Forecast volumes for forthcoming BMW/MINI product lines.

  • Inform team members of quantities to ensure available volume is communicated directly to marketing and field teams.

  • Re-analyze data dependent on feedback from CA-2 / CA-3 and provide volume commitments as required when authorized by Accessories & Lifestyle Manager.

  • Host monthly meetings and telcos / ensure attendance of key stakeholders to share and gain agreement on sales volumes.

New Model Accessories Planning - HEA

  • Analyze HEA information from AG and decide which products suitable for release into US while taking strategic feedback from responsible product executives.

  • Forecast and create demand for new and carryover products for new models after feedback from Product Managers.

  • Ensure US evaluation and test fitment is completed to ensure legal compliance.

  • Collate and share information with field teams to ensure awareness of new and existing Accessory/Lifestlyes products during launch phase.

Special Editions / Builds

  • Liaise with Aftersales field teams to record information on new and existing special editions.

  • Organize meeting between sales and aftersales to facilitate dialogue and offer transparency in product availability.

  • Collaborate with product managers to ensure product selection is viable in both fitment and availability.

  • Communicate with responsible parties in CA-2 to secure stock.

  • Coordinate all components fitment thorough fitment request to Accessories engineering.

Dealer and Field Support

  • Support regions and field teams with product information, training and support.

  • Respond to dealer inquires for assistance with product or program questions for Accessories/Lifestyles.

  • Attend dealer and regional meetings, present, and share new information.

  • Perform multiple dealer visits annually.

Join the BMW North America team and enjoy a high-performance Total Rewards package that may include:

  • Medical, Dental, and Vision insurance

  • All with options for $0 Employee contribution

  • 401(k) with Company match

  • Retirement Income Account (RIA)

  • Employee vehicle program

  • Bonus eligibility

  • Paid Parental Leave of up to 6 weeks

  • Paid Time Off in addition to Company paid holidays where eligible

  • Hybrid work environment

  • Voluntary Benefits to fit your needs

The pay range for this r ole is: $105,213.00 -$123,780.00.

The selected candidate's education, skills, experience, and location will be used to determine the final salary offer. All pay ranges are based on a full-time work schedule. This statement is in accordance with state and local pay disclosure requirements.

Even more so than the generous compensation and benefits, the culture and values of BMW of North America makes it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

At BMW, we are driven by diversity, equity, and inclusion. We are proud to be an Equal Opportunity Employer and are welcoming of all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.Requirements:

  • 5-7 years BMW Group Field or Dealer Experience

  • 5-7 years Sales, Marketing or Product Experience

  • 5-7 years Technical Experience


  • Bachelor degree preferred

  • Energetic and self-motivated

  • Excellent presentation/communication skills (written and verbal) with ability to effectively convey overall goals, sell ideas, programs, products, etc.

  • Strong sales and marketing background

  • Strong product management background

  • Dealer experience

  • Knowledge of the internal BMW systems (ATLAS, COGNOS, CenterNet/DCSnet, ETK)

  • Solid understanding of the Sales and Aftersales operations within the dealer network

  • Knowledge of the Accessory and Lifestyle Portfolio

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