Director of Digital Strategy at HomeTrust Bank in Charlotte, North Carolina

Job Description:

Job Summary

The Director of Digital Strategy will be responsible for developing and executing strategic initiatives to drive growth and innovation in our digital banking, channels, products, and services. This position will work closely with cross-functional teams to identify opportunities, markets/channels, define product requirements, and deliver best-in-class solutions that meet the evolving needs of our customers. This role requires a strong understanding of digital banking trends, consumer/small business behavior, and emerging technologies. 

Key Responsibilities / Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develop and implement a comprehensive digital strategy aligned with the company’s objectives and customer needs.


• Lead the ideation prioritization, and execution of initiatives related to online account generation, payments, debit cards, ATMs, bill pay, emerging digital payments, and digital customer support.


• Collaborate with IT, operations, line of business leaders, compliance, and other key stakeholders to define product roadmaps and deliver high-quality digital experiences.


• Conduct market research and competitive analysis to identify trends, opportunities, and threats in the digital banking landscape.


• Analyze key performance metrics and user feedback to measure the effectiveness of digital initiatives and identify areas for improvement.


• Stay current on industry developments, regulatory requirements, and best practices related to digital banking and payments.


• Build and maintain relationships with external partners, vendors, and fintech companies to explore potential partnerships and integration opportunities.


• Advocate and communicate the global digital vision and strategy to all stakeholders across the bank.


• Articulate the value of “digital” and integrate into the business operating model from the perspective of sales revenue, cost savings, and customer experiences.


• Spearhead the bank’s payments strategies (FedNow/RTP payment rails and real time payment solutions) and source the right vendor relationships to build out our payments strategy.


• Oversee the VISA relationship and continue to evolve our card services’ practices to better manage our risks, mitigate fraud, grow revenue, and maximize our VISA incentive dollars. Understand the VISA network activity, including tracking trends, losses, monitoring activity and periodic formal management reporting.


• Provide customers the option for self-service to include a new platform for digital account origination.


• Advocate for the customer experience and create executional practices/standards using industry and market best practices and customer/business stakeholder feedback.


• Maintain confidentiality and security of sensitive information.


• Adhere to all corporate policies and procedures, Federal and State regulations, and laws.


• Complete all mandatory annual compliance training.


• Follow regulatory requirements including those pertaining to the Bank Secrecy Act (BSA), Anti-Money Laundering (AML), Customer Identification Program (CIP), and OFAC to assist in the identification, detection and determent of money laundering and other unlawful activities, as well as regulations pertaining to lending and consumer compliance to include fair lending laws. Perform other duties and special projects as assigned. 

Job Requirements

Education:

• Bachelor’s degree in Marketing, Finance, or related field.

Required:

• 8+ years of experience in digital strategy, product management, or related roles within banking or financial services industry.


• Proven track record of successfully launching and scaling digital products and services, preferably in the areas of online account opening, debit cards, ATMs, bill pay, and digital payments.


• Previous people leadership experience, ideally in building out a new team.


• Strong analytical skills with the ability to interpret data, identify insights, and make data-driven decisions.


• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.


• Strategic thinker with a customer-centric mindset and a passion for delivering exceptional user experiences.


• Demonstrated leadership experience, including the ability to inspire and motivate teams to achieve ambitious goals.


• Proficient in Microsoft Office products. 

Preferred:

• MBA or advanced degree

About HomeTrust Bank

HomeTrust Bank, founded in 1926, is a North Carolina chartered, community-focused financial institution committed to providing value-added community banking through online/mobile channels and multiple locations in Virginia, North Carolina, South Carolina, Tennessee, and Georgia. Learn more at www.htb.com. Apply today to take your first steps towards joining this talented population of employees within a growing organization. 

Work Environment, Physical Requirements  

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  HomeTrust Bank promotes an equal employment opportunity workplace which includes reasonable accommodation of qualified applicants and employees.

• This job operates in a professional office environment and routinely uses standard office equipment such as computers, phones, photocopiers, and fax machines.


• Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus.


• Physical activity requiring reaching, sifting, lifting to 25 lbs., finger dexterity, grasping, feeling, repetitive motions, talking and hearing are required.


• The employee will frequently communicate and must be able to exchange accurate information with others.


• The employee may need to move around their office to attend meetings and to access files, machinery, or other job-related tools.

DISCLAIMER:  HomeTrust Bank is an evolving company.  As such this job description is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job.  While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

HomeTrust Bank values and promotes diversity and inclusion in every aspect of our business and at every level within the company. We recruit, hire, and promote employees based on their individual ability and experience and in accordance with Affirmative Action and Equal Employment Opportunity laws and regulations. Our policy is that we do not discriminate on the basis of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, pregnancy, marital status, status as a protected veteran, or any other status protected by federal, state, or local law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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