Strategic Marketing Associate at Westfield in Century City, California

Job Description:

Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change.  We believe there is no "perfect" candidate and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about URW and looking to learn and grow, then we look forward to reviewing your application!

We are currently looking for our:

Strategic Marketing Associate

What we offer

Our Strategic Marketing Associate will be responsible for delivering strategic, insights-led sales concepts, materials, and programs for the Westfield Rise U.S. sales team, inclusive of media, experiential and leasing divisions. Within the Sales Strategy team, they report to the Director of Sales Strategy and is expected to assist in the management of several key areas of business, including:

• Participating in the ideation of creative media and experiential programs


• Writing compelling and industry-relevant content for internal and external communications


• Analyzing marketplace trends utilizing consumer research, data, and insights to support proposals and strategic outreach.

Our ideal candidate is creative, scrappy, efficient, and known for being “the fastest worker anyone has ever seen.”

Scope

• Apply both your analytical and creative skill sets to support all stages of the sales process, from proactive program ideation, initial client proposal development & delivery to liaising with internal and external stakeholders to assist with closing the deal.


• Assist in creating compelling, relevant opportunities and resources spanning media, experiential, partnerships, and sponsorships for the sales team to proactively take to market.


• Work closely with sales teams to develop compelling ideas and insights-led sales materials to generate revenue from clients and agencies with external-facing collateral.


• Work closely with sales teams to create, and modify as needed, revenue-generating collateral for The Westfield Network.


• Write compelling, factual, and actionable content for both internal and external communications.


• Assist in managing the relationship between Westfield US Rise and center marketing teams to help develop compelling, sellable partnership opportunities.


• Prospect new digital innovations and trends to identify new technology partners for pilot programs on a digital media network.


• Assist in the coordination of sales-oriented events including internal sales conferences and client entertaining.


• Work with corporate PR team and/or independent PR partners to align in all communication outreach.


• Must possess a positive deposition when working internally with the demands of the sales team.


• Must be able to effectively engage externally with clients and partners directly.


• Must be able to successfully manage workload and strong ability to multi-task while maintaining quality of output.

What we are looking for

• Bachelor's degree required.


• The ideal candidate will have 2-4 years of experience in a marketing or strategy role within a media sales organization.


• Equally strong analytical and creative/innovative mindset.


• Excellent written, visual, and verbal communication skills; ability to write with both a corporate and casual voice.


• Background in a media sales organization, preferred out-of-home or publishing in a Marketing Associate role or similar position including experience with integrated sales, with a focus on utilizing consumer research, data, and insights to support the sales process.


• Understanding of the role of advertising media in a client’s marketing mix and experience with developing sales proposals to address a client’s objectives.


• Good analytical skills and ability to understand & interpret consumer research reports.


• Proficient in PowerPoint, Excel, and Word.


• Design skills including Photoshop and InDesign are preferred but not required.


• Ability to thrive in a multi-tasking environment and effectively prioritize tasks.


• Proactive thinking and ideation, presenting new ideas to the team that respond to marketplace trends and innovations.


• Strong ability to coordinate multiple stakeholders including internal colleagues from multiple divisions, external clients and agencies, vendor partners.


• Strong interpersonal skills with a service-oriented mindset who can work well within a team but can also work independently.


• Strong organizational skills and excellent attention to detail.


• Demonstrates a “can-do” attitude, self-confidence, and enthusiasm.

Compensation

Exempt

LA: $71,000 – $89,000 + Discretionary Annual Bonus

NYC: $74,000 – $93,000 + Discretionary Annual Bonus

What is important to us

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and  we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.

Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways.  We are at our best when we are TOGETHER safely and joyfully.  We are pleased to announce our new hybrid schedule working 3 days per week in our Los Angeles and New York corporate offices and up to 2 days per week remotely.

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

Join us in Creating Sustainable Places That Reinvent Being Together.