Digital Producer III - Content at Gannett in Louisville, Kentucky

Job Description:

Req #40391

Thursday, January 4, 2024 Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application onGannett CareersviaDayforce.Job postings directing you to complete an application on other external sites may not be valid.

To connect with us, visitwww.gannett.com

We are looking for a digital producer to join the Courier Journal who is passionate about building and interacting with readers to ensure our content reaches the latest possible audience.

The Producer role optimizes content to reach audiences and manages multiple digital platforms, including social and native. They will be a newsroom leader in attracting new readers to CourierJournal.com and helping engage with existing audiences.

A successful candidate must demonstrate strong news judgment and have prior digital or story packaging experience along with strong SEO and social media skills.

This person will primarily work with the Sports team including coverage of the University of Louisville and University of Kentucky along with prep sports and two professional soccer teams. This person will also play a lead digital role in our coverage of the Kentucky Derby, the single largest sporting event in the state which celebrates its 150 running this year. In addition, Louisville will host the 2024 PGA Championship at Valhalla.

Candidates should demonstrate a strong understanding of audience metrics, SEO and social optimization with the goal of growing audience. The ideal candidate will be a strong collaborator, who can work closely with others. They will understand the constantly changing news cycle and the need to be flexible.

This role may include early morning, night and/or weekend work.

Responsibilities:

• Interacts with the Louisville newsroom to ensure our best journalism reaches the largest audience.
• Keeps track of trends to ensure we are constantly optimizing content to meet audience needs.
• Ensures our content has the best SEO and keeps track of changing SEO opportunities.
• Optimizes, aggregates and packages assets for digital publication.
• Writes effective digital headlines, briefs, and breaking news alerts that help attract audiences.
• Creates engaging social posts that attract audiences and encourage readers to interact with social content.
• Uses metrics to monitor real-time data, determine traffic patterns and make changes tied to the data. Familiarity with Parse.ly and analytics products a plus.
• Able to capture a trending search opportunity through repackaging of original content or aggregating social reaction to a developing story.
• Provides packaging and presentation across all platforms, including mobile and other social platforms such as Facebook, Instagram, Twitter and Reddit.
• Manages home pages to engage a loyal audience.
• Able to spot and fix issues related to grammar, spelling, punctuation and style. Notifies newsroom editors if there are content issues.
• Manages workflow to meet digital deadlines.
• Stays calm under pressure and throughout big news events.
• Provides great customer service, working collaboratively to find solutions.

Requirements:

• The ideal candidate will have a Bachelor's in a related field such as communications or media or the equivalent in experience.
• Previous experience working on social media, video editing and/or search engine optimization in a competitive news environment.
• Expertise with Canva
• SEO expertise a must and experience with Conductor Searchlight is highly desired
• Strong news judgment
• Knowledge of AP style
• Advanced headline-writing skills
• Excellent communication skills

We are eager to learn more about you and how you fit this role. When you apply, dont limit your upload to a resume; show us what youve done. To do so, put together a single document file that includes the following, in this order:

1. Your resume one to two pages.
2. A cover letter that outlines how you would approach the job.
3. Links to 3-6 online samples of your work. Show us what youve produced or had a hand in that best reflects what you can do in your desired role.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

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Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employees race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicants disability or religion, to complete this employment application and/or any other process in connection with an individuals application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.s Recruitment Department at Recruit@gannett.com.

Other details

• Job Family Media
• Job Function Content Production
• Pay Type Salary

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