Manager, Search Engine Optimization (SEO) at Equifax Inc. in Atlanta, Georgia

Job Description:

Equifax is seeking an SEO Manager to join our growing Direct-to-Consumer Marketing Team. This role works closely with marketing, tech and data & analytics to Identify opportunities and implement changes to improve overall SEO performance for equifax.com. This person manages the agency relationship for SEO, creates and implements SEO strategies, and provides traffic and other site metric reporting. This is a great opportunity to join a collaborative team that offers plenty of growth opportunities for a dedicated technical marketer. If you are an imaginative, strategic thinker with the ability to see the big picture and the prowess to execute-to-plan with fine-tuned precision, let's talk. The ideal candidate should have a strong technical background in SEO combined with excellent analytical and communication skills.
What you'll do

• Creates and implements comprehensive SEO strategies to increase visibility, drive traffic, and improve search rankings for equifax.com.
• Technical SEO, Conducts website audits, identifies technical SEO issues, and works with the development team to implement fixes.
• Optimize web content, including meta tags, headers, and content structure, to improve search relevance and user engagement.
• Regularly monitor and report on SEO performance using analytics tools, providing insights and recommendations for continuous improvement.
• Collaborate with cross-functional teams to integrate SEO best practices into content creation, web design, and development processes.
• Provide regular reports and insights to the management team, highlighting successes, challenges, and opportunities for improvement.

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in SEO, with a proven track record of success.
• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors, knowledge of technical and on-page optimization required.
• Strong analytical skills and proficiency in SEO tools and analytics platforms.
• Familiarity with content ideation and creation and optimization
• Strong analytical skills to measure and report on SEO performance.
• Ability to stay current with SEO trends and algorithm changes.

• Experience with Liferay or other CMS tools is a plus
• Familiarity with Brightedge, SEMRUSH, Google Search Console and other SEO tools
• Proven experience in developing and executing successful SEO strategies.
• Strong analytical skills to measure and report on SEO performance.
• Excellent communication and collaboration abilities for effective stakeholder management.