Marketing Campaigns and Technology Manager (Hybrid/Flex) at VAA in Minneapolis, Minnesota

Job Description:

VAA

Minneapolis, MN 55441

Marketing Campaigns and Technology Manager (Hybrid/Flex)

This is a terrific opportunity to develop your marketing skills and help shape our growing marketing function. Bring your energy and creativity to the team where you’ll have a true impact on results. We’re looking for a Marketing Campaigns and Technology Manager, willing to take on responsibilities, open to learning and sharing your knowledge with the team. This individual will report to the Marketing Director but work closely with firm leadership. Responsibilities are listed below, but they will vary as needs arise.

The Marketing Campaigns and Technology Manager will develop and execute comprehensive marketing plans and campaigns, across various channels. They will drive the implementation and optimization of marketing technology solutions within our organization. Must have proven experience: working in a marketing department, overseeing the delivery of campaigns across automation tools, a strong understanding of KPIs, and in-depth use of a CRM system.

Get to know VAA

Hear first-hand what it's like to work here, the range of opportunities you can find and the wealth of resources that will support you – both professionally and personally.: https://vaaeng.com/careers/#careers-video

VAA is an Engineering, Planning and Design firm specializing in commercial projects for a range of markets, including corporate, retail, hospitality and government. We also develop bulk commodity-handling facilities and structures for value-added processing, manufacturing and distribution.

We partner with facility owners, architects and contractors nationwide – and beyond – to bring vision to life and accomplish business objectives. Putting relationships first has established nearly a half century of excellence and an impressive track record of repeat business.

Your role:

Campaign Strategy and Execution

• Create and execute multi-channel marketing campaigns, including digital, social media, content marketing and traditional advertising, to drive awareness and revenue
• Partner with marketing, internal teams and external contractors to develop campaign concepts related to pipeline growth and client acquisition
• Research focus markets, target personas and competitors to inform campaign direction
• Measure, analyze and report performance across campaigns, communicating key takeaways to drive improvement of future performance
• Ensure all marketing campaigns align with our brand

Technology Management and Advancement

• Administer and manage our CRM system, ensuring data accuracy, consistency, training and ongoing support to users
• Continually look for ways to identify opportunities for our MarTech stack to improve automation and optimization
• Stay informed about emerging technologies and industry trends to recommend relevant updates
• Work closely with leadership to align technology strategies with broader marketing and business objectives
• Collaborate with cross-functional teams to lead best practices in automation use
• Comfortable interacting with all levels of the company and clients

Your resume must include:

• Bachelor’s degree in Marketing, Communications, Management or another business-related field
• 5+ years’ experience in a B2B campaigns, digital or content marketing role
• Experience working with various marketing automation tools
• Proficient in CRM software
• Experience with marketing technology platforms, including marketing automation, analytics and data management tools
• Ability to prioritize and manage multiple tasks while holding yourself and others accountable for deadlines and deliverables

A culture of community

It’s not all calcs and CAD around here. Join your peers for a chili cookoff or homebrew tasting… get an opportunity to dunk the CEO during our annual Community Caring Campaign. Take advantage of charitable PTO to volunteer for organizations you're passionate about. At VAA, we're committed to building community from within and making a difference in the communities where we live and work.

Let’s get growing™

Your career. Your talents. Your network.

Accessibility: If you need an accommodation as part of the employment process please contact Human Resources at
hr@vaaeng.com

Equal Opportunity Employer, including disabled and veterans.

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