Posted in General Business 30+ days ago.
Type: Full-Time
Job Description
About Bose
You know the moment. It's the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying "hello." It's in these moments that sound matters most.
At Bose, we believe sound is the most powerful force on earth. We've dedicated ourselves to improving it for nearly 60 years. And we're passionate down to our bones about making whatever you're listening to a little more magical.
About the Marketing Team
The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.
About the Sr. GTM/Brand Strategy Manager role
This exciting role will help us deliver on our commitment to becoming the brand for music lovers everywhere, reach new customers and grow our business. Sitting within the Brand and Marketing strategy team, this role will lead efforts across GTM strategy, brand evolution and brand management, including licensing. You will be responsible for strategic leadership and development - and partnership with your integrated teammates to ensure sharp strategy gets turned into cohesive action and results.
GTM strategy
Creative brief:
Communications plan:
Brand tracking:
Brand management:
Brand strategy activation:
Brand licensing experience:
Experience licensing brands and managing brand equity (both protecting brand equity and leveraging licensed brand equity to drive strategy and growth.
Partnering and execution
Functional/technical proficiencies:
Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Wellbeing@bose.com and let us know the nature of your request and your contact information.
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