Strategic Communications Manager at Schneider Electric USA, Inc in Boston, Massachusetts

Job Description:

A North America role, the Strategic Communications Manager is responsible for deploying strategic communication initiatives as well as cultivating a community of key targeted industry media outlets to position Schneider and the Secure Power division's key priorities and offers favorably amongst influencers and customers. The senior communications manager is a progressive role, working closely with the regional marketing strategy team and regional executive leaders. The successful candidate will work to sustain and enhance the company's ranking and reputation with key media outlets and employees through successful planning, relationship building and communication.

Works closely with the Secure Power Marketing Leader, Regional Strategic Marketing team, Secure Power NAM leadership team, and the Global Marketing regional Media Relations team.

Major responsibilities include:

Communications Planning

• Work with regional strategic marketing team to provide external communications guidance in annual marketing plans and develop supporting materials in alignment with strategic priorities.
• Develop communication plans in support of division priorities as well as track and measure success

External Communications

• Develop and maintain robust relationships with key stakeholders, subject matter experts and internal teams.
• Serve as a primary contact with Schneider subject matter experts and Global Marketing Media relations team
• Develop calendar & strategy for thought leadership programs, communications, and engagements
• Plan, schedule, and manage influencer/media program activities such as participation conferences, advisory days, briefings, inquiries, and reporting
• Schedule briefings, inquiries, demos and advisory days with key influencers
• Prioritize and manage incoming requests for information, research support, research review, customer references, and event speakers
• Analyze and synthesize findings from reports, relaying content back into business partners
• Review all press releases to ensure best practices, align messaging and brand standard adherence.
• Facilitate process alignment with key stakeholders to ensure visibility and collaboration around press initiatives.
• Build and maintain editorial calendars leveraging tools and systems of record (e.g., coschedule).
• Train and/or facilitate training program for people representing Schneider Electric in public forums including speaking engagements and press interviews.
• Prepare briefing materials and prep spokespeople for interviews; respond to written media requests and gain approval from spokespeople.
• Provide advisory support for regionally, and country-led, press initiatives including press tours and conferences.
• Participate in workgroups around company initiatives to drive best-in-class media relations activity at company events e.g., Innovation Summits.
• Participate and contribute to internal online community of communications practitioners including global campaign owners, regional strategic marketing managers, and PR specialists to share best practices, supporting materials, measure results.
• Track results and provide actionable guidance using internal brand measurement tools.
• Drive regular cadence with NAM Marketing leader to ensure strategy communication is clear.

Day-to-day responsibilities include:

• Work with various leaders across the organization to define public relations and thought leadership priorities and offer strategic guidance to execute in line with company practices
• Interface with Global Secure Power Communications team and Global Marketing Media Relations team and contribute as key representative for Secure Power Thought Leadership activation
• Foster environment for best practice sharing and continuous learning for thought leadership community
• Measure impact of activities across programs to drive maximum impact in alignment to defined program objectives

What qualifications will make you successful for this role?

• Bachelor's degree or equivalent in Communications, Marketing, or related discipline


• Language requirements : Highly proficient in spoken and written English


• 5-7+ years of experience in Communications and/or Marketing in large companies


• 3+ years working in a matrix organization


• Excellent communicator with experience implementing and advising on communication strategy in support of thought leadership and business objectives


• Strong writing and presentation skills


• Understanding of relevant market trends, technical products, and solutions

Let us learn about you! Apply today.

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Why us?

Schneider Electric is leading the digital transformation of energy management and automation. Our technologies enable the world to use energy in a safe, efficient and sustainable manner. We strive to promote a global economy that is both ecologically viable and highly productive.

€25.7bn global revenue

137 000+ employees in 100+ countries

45% of revenue from IoT

5% of revenue devoted for R&D

You must submit an online application to be considered for any position with us. This position will be posted until filled

It is the policy of Schneider Electric to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct. Concerning agencies: Schneider Electric does not accept unsolicited resumes and will not be responsible for fees related to such.A North America role, the Strategic Communications Manager is responsible for deploying strategic communication initiatives as well as cultivating a community of key targeted industry media outlets to position Schneider and the Secure Power division's key priorities and offers favorably amongst influencers and customers. The senior communications manager is a progressive role, working closely with the regional marketing strategy team and regional executive leaders. The successful candidate will work to sustain and enhance the company's ranking and reputation with key media outlets and employees through successful planning, relationship building and communication.

Works closely with the Secure Power Marketing Leader, Regional Strategic Marketing team, Secure Power NAM leadership team, and the Global Marketing regional Media Relations team.

Major responsibilities include:

Communications Planning

• Work with regional strategic marketing team to provide external communications guidance in annual marketing plans and develop supporting materials in alignment with strategic priorities.
• Develop communication plans in support of division priorities as well as track and measure success

External Communications

• Develop and maintain robust relationships with key stakeholders, subject matter experts and internal teams.
• Serve as a primary contact with Schneider subject matter experts and Global Marketing Media relations team
• Develop calendar & strategy for thought leadership programs, communications, and engagements
• Plan, schedule, and manage influencer/media program activities such as participation conferences, advisory days, briefings, inquiries, and reporting
• Schedule briefings, inquiries, demos and advisory days with key influencers
• Prioritize and manage incoming requests for information, research support, research review, customer references, and event speakers
• Analyze and synthesize findings from reports, relaying content back into business partners
• Review all press releases to ensure best practices, align messaging and brand standard adherence.
• Facilitate process alignment with key stakeholders to ensure visibility and collaboration around press initiatives.
• Build and maintain editorial calendars leveraging tools and systems of record (e.g., coschedule).
• Train and/or facilitate training program for people representing Schneider Electric in public forums including speaking engagements and press interviews.
• Prepare briefing materials and prep spokespeople for interviews; respond to written media requests and gain approval from spokespeople.
• Provide advisory support for regionally, and country-led, press initiatives including press tours and conferences.
• Participate in workgroups around company initiatives to drive best-in-class media relations activity at company events e.g., Innovation Summits.
• Participate and contribute to internal online community of communications practitioners including global campaign owners, regional strategic marketing managers, and PR specialists to share best practices, supporting materials, measure results.
• Track results and provide actionable guidance using internal brand measurement tools.
• Drive regular cadence with NAM Marketing leader to ensure strategy communication is clear.

Day-to-day responsibilities include:

• Work with various leaders across the organization to define public relations and thought leadership priorities and offer strategic guidance to execute in line with company practices
• Interface with Global Secure Power Communications team and Global Marketing Media Relations team and contribute as key representative for Secure Power Thought Leadership activation
• Foster environment for best practice sharing and continuous learning for thought leadership community
• Measure impact of activities across programs to drive maximum impact in alignment to defined program objectives