Digital Marketing Specialist at Colossus, Incorporated in Richmond, Virginia

Job Description:

Join Our Team as a Digital Marketing Specialist!

Are you passionate about leveraging digital platforms to elevate brand recognition and market presence? If so, Caliber Public Safety is looking for a talented individual like you to join our dynamic team. As a Digital Marketing Specialist, you'll spearhead the development, implementation, and management of cutting-edge marketing campaigns to showcase our innovative products and services. Your role will be pivotal in amplifying our brand's digital footprint, driving website traffic, and acquiring valuable leads and customers.

Key Responsibilities:

• Craft and maintain an impactful social media presence across various digital channels.


• Monitor and analyze the performance of digital marketing campaigns, continuously optimizing strategies to meet ROI and KPI targets.


• Identify market trends and insights to inform strategic decisions and allocate resources effectively.


• Innovate new growth strategies through digital marketing initiatives.


• Conduct and evaluate experiments and conversion tests to drive maximum impact.


• Collaborate with internal teams to optimize user experience and create compelling landing pages.


• Utilize robust analytical skills to evaluate customer experiences across multiple touchpoints and channels.


• Implement and optimize user funnels and conversion points.


• Stay updated on emerging technologies, providing insights for adoption where applicable.


• Manage SEO/SEM, marketing databases, email, social media, and display advertising campaigns effectively.

Qualifications:

• Bachelor's degree in marketing or a related field.


• Demonstrated success in digital marketing with hands-on experience in managing SEO/SEM, email, social media, and display advertising campaigns.


• Creative mindset with the ability to identify and engage target audiences through digital campaigns.


• Proficiency in optimizing landing pages and user funnels.


• Experience conducting A/B and multivariate experiments.


• Strong knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, and WebTrends.


• Familiarity with ad serving tools and Google AdWords campaigns.


• Analytical prowess with a data-driven approach to decision-making.


• Up-to-date with the latest trends and best practices in online marketing and measurement.

About Caliber Public Safety:

Caliber Public Safety delivers state-of-the-art solutions in Computer-Aided Dispatch, Mobile, Records Management, and Forensic Science to over 1,000 public safety agencies across North America. With a commitment to data sharing and interoperability, we empower our diverse clientele, including federal and state agencies, county governments, and metropolitan cities, to safeguard their communities effectively. As part of Harris Computer Systems, a division of Constellation Software, we ensure our customers receive continuous support and innovation, never sunsetting a product in use by a maintenance-paying customer.

Join us at Caliber Public Safety and be part of a team dedicated to excellence and perpetual innovation. Apply now to make a lasting impact on public safety and beyond!