Public Relations Specialist at Garmin International in Olathe, Kansas

Job Description:

Overview

We are seeking a full-time Public Relations Specialist in our Olathe, KS location. In this role, you will be responsible for increasing awareness of Garmin's products by facilitating the best possible editorial coverage in mainstream, endemic and trade outlets, including digital, print and broadcast media.

Essential Functions

• Communicates with journalists/other members of media to drive awareness of Garmin's products by demonstrating their unique advantages of compelling design, superior quality and best value


• Maintains/grows relationships with media contacts and other product reviewers, podcasters and YouTube influencers throughout the respective industries Garmin serves


• Develops/writes engaging PR pitches to generate positive coverage for Garmin products and features


• Facilitates review/demo units and provides product demonstrations and overviews (virtual or otherwise)


• Supports PR strategies/programs that are aligned with business' goals, including PR plans, product pitches, press releases, award applications and company statements and quotes


• Utilizes media database and monitoring tools to identify new contacts, publications and story opportunities


• Communicates PR plans to Garmin's global offices/teams in other countries


• Attends/represents Garmin at industry tradeshows and PR events


• Plans/executes media events surrounding new products introductions, tradeshow activities and other special events


• Demonstrates deep understanding of Garmin's product line and competitive landscape


• Collaborates with Garmin's Content Marketing and Corporate Communications team to develop compelling stories that keep Garmin in the news


• Works productively on deadline and can respond quickly to time-sensitive media requests


• Assists with other PR needs as necessary, including monitoring Media Relations inbox

Basic Qualifications

• Bachelor's Degree in Public Relations, Marketing, Communications, Journalism, English, or related field AND a minimum of 1 year of public relations, marketing experience or equivalent work experience


• Demonstrates a working knowledge of Garmin products and the market(s) served


• Demonstrated strong and effective verbal, written, and interpersonal communication skills and excellent presentation skills


• Displays compelling writing skills and knowledge of Associated Press style guidelines


• Willingness to travel to trade shows and media events


• Must be a highly organized self-starter able to manage multiple projects/meet deadlines with minimal supervision, and exhibit outstanding professionalism, judgment, and integrity

Desired Qualifications

• Experience in/enthusiasm for navigation, consumer electronics, wireless and activities associated with Garmin products and services


• Experience with digital/social media

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits

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