DeVry University strives to close our society’s opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and exceptional care, we empower students to meaningfully improve their lives, communities, and workplaces.
Our colleague experience is an area of obsessive focus. At DeVry University, we care about you. Because, only through you can we deliver our unique Care Formula to our learners and partners.
Opportunity
As Director, Marketing - Web Strategy and Performance, you will be responsible for the overall strategy of DeVry University’s website, DeVry.edu, creating an optimal, compelling, and personalized audience-first experience. You will leverage data analytics, personalization strategies, and analytic tools to help increase demand while strengthening the positioning of our brand.
This role will manage a team comprised in the areas of Web Design, Web Publishing, SEO, and Analytics to create a cohesive and connected experience, tailored to audience needs. In this role, you will design analytically driven plans to deliver audience-centric paths to increase quality web traffic and website lead generation, set test agendas to improve visitor-to-lead conversion, set the agenda for continuous performance improvement, and define roadmaps to fully leverage our web technology stack.
Responsibilities
The Director, Marketing – Website Strategy and Performance leads website initiatives on DeVry.edu to increase website performance including web traffic, inquiry generation, and audience engagement that supports brand reputation and enrollments in DeVry University programs
Drive long-term web strategy, utilizing modern marketing approaches, balancing data, technology, design, and audience needs
Define and manage Key Performance Indicators (KPIs) and forecasts with an eye towards daily lead generation performance tracking to goals
Rigorous use of analytics to track and manage performance, inform decisions on website content, priorities, and real-time understanding of website engagement and traffic patterns that drive actions to improve conversion and remedy any shortfalls
Strong collaboration with cross-functional teams is essential, including members of IT, Academics, and Strategic Enrollment to ensure that web initiatives are implemented to support University strategies while maintaining performance and conversion
Develop requirements necessary to deliver web enhancements and work with the web development team to scope and deliver timely solutions. Familiar with Agile methodologies and able to define Epics and User Stories to manage sprint cycles and ticket prioritization
Ensures SLAs are met for publishing and management of all technology requirements including maintenance needs of web systems and technology partner integrations used to generate and capture demand
Must be passionate about building digital experiences that delight and enables our audiences to find the right information at the right time that is informed by outside-in perspective and understanding of audience insights
Develop and translate business cases into a roadmap, providing structure and order to the Website team
Lead UX optimization strategy through A|B test planning and execution to maximize conversion lifts and return on investment
Partner with the Marketing content team on website SEO strategy to improve page ranking and increase organic website traffic through keyword optimization tactics, implementation of schema, page optimization, and other technical enhancements
Lead cross-functional team initiatives managing additional contact sub-channels such as chat, toll-free-number, and text
Manage external agencies specializing in SEO, link building, web analytics, and accessibility.
Assures all content is compliance approved and meets brand guidelines
Qualifications
Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Minimum 10 years of experience in digital marketing including web, SEO, digital advertising, marketing, lead generation, and acquisition, with extensive experience with developing state-of-the-art website experiences
Methodical, metrics-driven approach to continuous improvement; strong analytical skills with the ability to identify insights and translate them into action
Hands-on experience with Adobe Experience Manager (AEM), Google Analytics, and Salesforce
On the leading edge of best practices for high performing, highly functional, on-brand, and modern acquisition-focused websites
Demonstrated mastery of SEO fundamentals using website technology, architecture, and content to deliver outstanding organic search performance
Excellent project management, analytical and problem-solving skills — scoping work, driving execution, and delivering on deadlines while working with multiple stakeholders
Strong communication skills with the ability to articulate findings to executives; comfortable working with data to build effective business reviews
Has phenomenal attention to detail and a passion for delivering the highest quality and error-free websites
Has a strong track record of delivering work above expectations, on time, and on budget
Comfortable in a dynamic, fast-paced environment that is passionate about innovation
Demonstrated ability to think strategically and execute effectively with strong solutions and results orientation
Clearly sets expectations for direct reports, evaluates performance, and makes recommendations to aid their career growth
Educational industry experience an advantage, but not required
Bachelor's degree required, preferably in marketing, web design/development, or a related field
MBA/Master's Degree preferred
DeVry University offers competitive wages and benefit options, including:
401(k) and Roth Plan w/match
Medical, Dental and Vision Coverage
Paid Parental Leave
Health Advocacy Service
Family and Domestic Partner Coverage
Tax Savings Account (FSA and HSA)
Short-Term/Long-Term Disability Coverage
Life, Accident, AD&D, Critical Illness Insurance
Fertility Coverage
Wellness Programs
Volunteer Time Off
Remote and Flex Work Options
Technology Stipend
Paid Tuition Program
Auto/Homeowners, Pet and Legal Insurance
Exclusive Discount Programs
Adoption Assistance
Career Development Programs
Mental Health Care Programs
Family Care Services
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