BRIDGE is seeking a Technical Account Manager who is responsible for providing technical strategies that will drive client satisfaction and campaign performance; end-to-end management of the paid social media implementation, SEM, programmatic media delivery, and optimizations; technical support for client campaigns, working with internal stakeholders to optimize and troubleshoot; propose solutions to opportunities presented; deep understanding of media activation, inclusive of SEM, Programmatic, and social strategies.
Responsibilities of the TAM:
Analyze customers’ needs and suggest upgrades or additional features to meet their KPIs as it relates to client campaigns
Proactive internal communication with Account team on campaign performance and optimizations, client health and upsell opportunities
Support and advocate on day-to-day inquiries and requests to improve efficiency and value in the use of Bridge’s platform and media activation capabilities
Execute high-performing, efficient, margin-conscious and error-free digital ad campaigns end-to-end
Serve as liaison for external vendors and partners, including but not limited to DSP, DMP Publisher and technology partners, assist or lead evaluation of new technology partners
Partner closely with internal Sales, Product Strategy and Account Management teams to build pre-sales materials and guidelines to enable the booking of high-performing campaigns that are well-matched with Bridge’s product offering
Provide product department/developers with customers’ feedback to help identify potential new features or products as it relates to media platforms and set goals for product and marketing initiatives
Work with the product team to ensure that proprietary platform development aligns with client requests and requirements
Manage internal and external communication during all phases of active social campaigns
Lead Programmatic, social media and SEM capability trainings for various audiences & levels across the organization; monitor daily paid social campaign pacing and performance to exceed client KPIs and expectations
Keep senior leadership and external teams updated on campaign performance to raise awareness and promote transparency
Primary owner of campaign trafficking, optimization, troubleshooting, and reporting for assigned accounts, including consistent optimization to exceed client expectations and goals
Ensure proper internal tools are utilized for the lifecycle of campaigns from flawless launch through timely billing
Leverage pre-established best practices while implementing campaigns and building reports
Ideal Skills, Education, and Experience:
Bachelor’s degree
Must have at least 5 years of relevant experience in digital marketing with an agency, brand, and/or top online publisher required
Highly proficient with Excel, Salesforce, and JIRA
3+ years paid social media, DSP, and display media experience
SEM experience
Excellent time management and project planning skills
Proven track record of managing multiple projects simultaneously
Expert at building compelling proposals for clients
A critical thinker with top-level problem-solving skills
Able to analyze data and provide insights
What BRIDGE offers you:
An opportunity to work with and directly impact our organization’s growth and revenue
An opportunity to work with the latest technology
Professional growth and development
Competitive salary and compensation structure and benefits
An enjoyable and evolving culture in a very cool, forward-thinking company
Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer.
While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has.
Bridge makes it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count.
Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by state, federal, or local law.
The duties listed above may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at anytime at the sole discretion of the Employer. This job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education and other factors.