Director, Agency Membership Growth at American Association of Advertising Agencies, Inc in New York, New York

Job Description:

Position Overview
In this remote role, you will be responsible for leading 4A's member acquisition efforts focusing on agency membership growth. As the Director of Growth, you will utilize your expertise to develop and execute data driven member acquisition strategies that drive member growth and hit key success metrics. This individual must be a strategic thinker, capable of building and implementing sales strategies, and possess expertise in data analysis, CRM systems, and sales operations. You will be a tenacious go-getter, detail-oriented, and comfortable managing multiple priorities simultaneously.

Position Responsibilities:
Prospecting:

Develop and implement a prospecting framework to drive revenue growth, heavily
leveraging data analysis and market insights.
Drive the sales pipeline development in close partnership with EVP of Growth and Regional leads to define a cohesive set of targets by region.
Lead initiatives to acquire new members through various channels, including cold outreach,
networking events, and industry conferences.
Foster and maintain strong relationships with key decision-makers and stakeholders within target agency organizations.
Collaborate closely with the MarComms team to implement joint go-to-market strategies to reach target members.

Pre-Sales/Post-Sales:
Be the go-to trusted resource for members as it relates to their relationship with the 4A's regarding HR and Talent support.

Develop and implement a prospecting framework to drive revenue growth, heavily leveraging data analysis and market insights.
Drive the sales pipeline development in close partnership with EVP of Growth and Regional leads to define a cohesive set of targets by region.
Lead initiatives to acquire new members through various channels, including cold outreach, networking events, and industry conferences.
Foster and maintain strong relationships with key decision-makers and stakeholders within target agency organizations.
Collaborate closely with the MarComms team to implement joint go-to-market strategies to reach target members.

Sales Forecasting and Strategic Reporting:

Provide regular and insightful sales forecasts, performance reports, and market insights to the leadership team.
Continuously analyze and refine sales strategies based on performance data and market feedback (i.e. close/won/lost reports).
Track all prospecting activity via CRM sales system (i.e. Sales Cloud).