Associate Director of Marketing at Visit Galveston/Galveston Park Board in Galveston, Texas

Job Description:

Park Board of Trustees and Visit Galveston in Galveston, TX is looking to hire a full-time Associate Director of Marketing to manage the planning, development, and execution of our Visit Galveston marketing strategy. Do you have your finger on the pulse of social media and marketing trends? Would you jump at the chance to market a beautiful and exciting tourist destination? Do you want to work for an established organization that values you and compensates you well? If so, please read on!

This advertising position earns a competitive salary of $85,000-$95,000/year. We provide excellent benefits, including strong health, dental, and vision plans, plus hospitalization, Life/AD&D insurance, STD, and LTD policies fully paid for by the employer, and a 401(k) plan with a 5% employer match on a 3% employee contribution. Additionally, we offer our Director of Marketing a $75.00 monthly phone allowance. If this sounds like the right advertising opportunity for you, apply today!

A DAY IN THE LIFE OF A DIRECTOR OF MARKETING

As our Associate Director of Marketing, you have the vital responsibility of taking the lead on implementing our Visit Galveston marketing strategy. In collaboration with the Senior Director of Marketing and the Marketing team, you let the world know that our great island city is the best destination for their family vacation, big event, or casual getaway. To achieve this kind of outreach, you oversee a number of tasks each day, from market research to media planning, budget management, website improvement, trend analysis, and more.

A coach and mentor at heart, with guidance from the Senior Director of Marketing, you lead your team in an encouraging way, setting goals together, training them in their responsibilities, and overseeing their professional development. You work closely with the sales and destination services teams to meet departmental goals. Regular sales and marketing meetings are a priority for you to be sure that everyone is up to speed on upcoming events, campaigns, and special projects.

You use your creative skills to direct and manage the development of content needed for all promotions. You work with the Marketing team on the development, maintenance and marketing of the destination's promotional website and ensure the website is a solid extension of the Galveston brand image. You and the team plan and implement interactive marketing campaigns and promotions that support brand positioning.

A team player, you seek out partners in your efforts, such as the state tourism office and other interested third parties. At times, you attend tourism events and exhibits so that you can network and make sure that the travel industry is fully aware of who and where we are. In addition, you keep an eye on local signage and publications to see to it that our visitors are receiving a top-notch experience in our city. You are proud to represent such a unique place and find that advertising our city is easy to do. Every minute you spend here is a pleasure, and you love helping others discover us too!

QUALIFICATIONS FOR A DIRECTOR OF MARKETING

• Bachelor's degree in a related field OR an equivalent combination of education and experience
• 5+ years of experience in marketing, preferably in the tourism industry
• Experience in coordinating multiple projects simultaneously
• Experience with a CMS (content management system)
• Excellent digital marketing and social media knowledge, including proficiency with related marketing software
• Willingness to work evenings, weekends, and holidays
• Willingness to receive training to become a Certified Tourism Ambassador
• Valid Class C driver's license

Management experience is highly preferred. Certification as a CMP (Certified Meeting Professional), CDMP (Certified Destination Management Professional), or CTE (Certified Tourism Executive) is also desired.

Are you a team player who thrives in a collaborative environment? Do you have excellent interpersonal and communication skills, both verbal and written? Are you a creative and strategic thinker? Can you envision an end goal and then use marketing tools to achieve that aim? Are you thorough and accurate? If yes, you might just be perfect for this advertising position!

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