VP of Marketing at WGACA LLC in Jersey City, New Jersey

Job Description:

The VP of Marketing will play a critical role in shaping and executing the marketing strategy for WGACA. This role requires a dynamic and strategic marketing leader with a proven track record in driving growth and brand awareness. The VP will work closely with the executive team to align the marketing initiatives with the broader goals and objectives of the business You will have the opportunity to lead a talented marketing team, collaborate with cross-functional stakeholders such as sales (retail, ecommerce, and wholesale, IT, and Finance, and contribute to the overall success of the business.

Essential Duties and Responsibilities:

Develop and execute the overall marketing strategy to support WGACA's growth objectives and establish a strong market presence
Lead and manage a team of marketing professionals, providing mentorship, guidance, and support to drive individual and team performance
Oversee all aspects of marketing, including brand management, digital marketing, social media and content marketing, product marketing, demand generation, and customer marketing
Collaborate with the executive team to define target markets, customer personas, and go-to-market strategies
Drive customer acquisition and revenue growth through effective demand generation campaigns, lead generation activities, and sales enablement initiatives
Build and maintain strong relationships with key stakeholders, including sales, product management, and executive leadership, to ensure alignment and maximize marketing impact
Monitor industry trends, competitive landscape, and customer insights to identify opportunities and develop innovative marketing strategies
Drive the development and execution of compelling marketing campaigns across multiple channels, ensuring consistent messaging and brand positioning
Institute KPIs to measure success of campaigns and leverage targeting and optimization strategies to make a measurable impact
Develop annual and seasonal marketing plans to acquire new customers and drive traffic to the site including SEO/SEM and other programs
Be responsible for developing digital paid media campaigns and influencer partnerships that amplify brand positioning and story across social media, digital publishers and blogs as well as drive omni-channel traffic and customer acquisition
Track, analyze, and report on key marketing metrics and KPIs to measure the effectiveness and ROI of marketing initiatives
Stay abreast of emerging technologies, marketing tools, and best practices to drive innovation and continuous improvement

Qualifications & Skills:

Bachelor's degree in marketing, business, or a related field (Master's degree preferred)
Proven experience as a marketing leader in a high-growth direct to consumer company, including retail, ecommerce, and live-selling, or other in a scale-up environment(Luxury market a plus)
Strong knowledge of the retail and ecommerce industry
Demonstrated success in developing and executing strategic marketing plans that drive revenue growth and brand recognition
Experience managing and mentoring a team of marketing professionals
Excellent leadership and communication skills, with the ability to collaborate and influence cross-functional teams
Strong analytical mindset and proficiency in analyzing marketing data to inform decision-making
Ability to thrive in a fast-paced, entrepreneurial environment with changing priorities and tight deadlines
Creative thinker with a passion for innovation and finding new ways to engage target audiences
Proven ability to adapt to evolving market conditions and leverage emerging marketing trends and technologies
Proficiency in data analysis tools and the ability to derive actionable insights from marketing data, such as customer segmentation, campaign performance, and ROI analysis
Skill in creating and managing marketing budgets, allocating resources effectively, and optimizing marketing spend to achieve maximum impact and ROI
Ability to identify and define target market segments, understand their needs and preferences, and develop tailored marketing strategies to effectively reach and engage them
Experience in developing product positioning, messaging, and go-to-market strategies, as well as collaborating with product teams to drive successful product launches
Knowledge of public relations strategies, media relations, and crisis communications, including developing relationships with industry influencers and managing media outreach
Understanding of customer journey mapping, user experience design, and the ability to improve customer touchpoints to enhance overall customer experience and satisfaction
Skill in crafting compelling brand narratives, developing content strategies, and overseeing the creation of engaging and relevant content across various channels and formats
Familiarity with marketing automation platforms, customer relationship management (CRM) systems, and other tools to streamline marketing processes, track performance, and enhance campaign effectiveness
Ability to conduct competitive research and analysis to identify market trends, monitor competitor activities, and leverage insights to differentiate the company's offerings and strengthen market position.