Trade ROI Analyst, Strategic Revenue Management - Mars Wrigley at Mars, Incorporated in Newark, New Jersey

Job Description:

Job Description:

Strategic Revenue Management Trade ROI Analyst

Newark, NJ

The Strategic Revenue Management (SRM) Trade ROI Analyst reports to the SRM Trade ROI Lead serving as a key business co-pilot for Sales and as an integral member of the local center of excellence team for trade promotion investment. This analyst will partner with Sales, Marketing, and the SDRM groups to review and optimize trade events. This includes leading post-promotional reviews with KAMs, ensuring investments are funded within internal price and promotion guardrails, and tracking in market and competitive activity to identify growth opportunities.

What are we looking for?

Minimum Qualifications:

• Bachelor's degree


• 2+ years' experience in CPG preferred with an analytical background


• Experience analyzing complicated data sets and the creation of analysis tools (Excel, Databases) to aid decision making and use this information to create insights & robust recommendations


• An understanding of the commercial P&L from RRP to NSV including how changes in sales and investments affect this.

Preferred Qualifications:

• An understanding of the concepts of trade promotions (Price discounts, uplifts, base & incremental volumes, trigger funding), ROI, TLI, Trade shape & the ability to calculate customer trade margin through different investment levels.


• Knowledge & experience using analytical models and TPM/PEA tools for accurate promotional scenario planning & analysis, including the integration with other information management/forecasting systems (e.g., Funds Management and Demand Planning)


• Demonstrated understanding of the strategic & operational impacts of trade promotional decisions across the 5C's (i.e. Category, Consumer, Customer, Competitor, Company) and the impact of changes on the value chain.

What would be your key responsibilities?

• Support Sales Leadership team, SRM Trade ROI lead and KAMs to deliver the annual growth requirements in line with trade promotional budgets by conducting customer event level ROI analysis, and utilizing insights gathered to inform ongoing customer promotional plans.


• Under the guidance of the SRM Trade ROI lead, support improved management, transparency and ROI productivity of TP investments


• Own the creation and analysis of all trade promotional reporting for the Cell/Brands and Channels/customers


• Work with Sales, SDRM and Marketing to create quarterly trade promotional reporting, highlighting progress against business targets in trade leverage, trade shape and 4* promotions.


• Own the creation and maintenance of the Cell/Brand trade promotional learning library to ensure a clear understanding of the categories promotional dynamics, including internal and external information


• Support the SRM Trade ROI lead and Demand S&F in evaluating and creating recommendations on long term portfolio trade promotional strategy for the market by creating robust fact bases on brand/pack/channel/competitor dynamics.

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.


• Join a purpose driven company, where we are striving to build the world we want tomorrow, today.


• Best-in-class learning and development support from day one, including access to our in-house Mars University.


• An industry competitive salary and benefits package, including company bonus.

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.