Strategic Revenue Management Trade ROI Manager at Mars, Incorporated in Newark, New Jersey

Job Description:

Job Description:

Strategic Revenue Management Trade ROI Manager

Preferred Location: Newark, NJ

Other Locations: Cincinnati, OH / Nashville, TN / Minneapolis, MN

The Strategic Revenue Management Trade ROI Manager reports to the SRM Trade ROI Lead serving as a key business co-pilot for Sales and as an integral member of the local centre of excellence team for trade promotion investment. The manager will partner with Sales, Marketing, Finance, and the cross-functional SDRM teams to review and optimize trade events, build channel strategy recommendations, support trade negotiations, and identify growth opportunities.

What are we looking for?

Minimum Qualifications:

• Bachelor's Degree


• 5+ years' experience in CPG with an analytical background


• Experience analyzing and modelling complicated data sets and the creation of analysis tools (Excel, Databases) to aid decision making & use this information to create robust recommendations


• An understanding of the commercial P&L from RRP to NSV is required, including how changes in sales and investments affect this.


• Able to build successful working relationships & be key contributor as part of a cross functional team.


• Able to effectively articulate and convey ideas and thoughts in a simple and effective manner. Not afraid to voice ideas or opinions within a peer group.

Preferred Qualifications:

• Trade Promotional Knowledge - An understanding of the concepts of trade promotions, ROI, TLI, Trade shape & the ability to calculate customer trade margin through different investment levels.


• Trade Promotional Systems/Tools - Knowledge and experience using analytical models and TPM/PEA tools for accurate promotional scenario planning & analysis


• Trade Promotional Strategy - Understanding of the strategic & operational impacts of trade promotional decisions across the 5C's & the impact of changes on the value chain.

What would be your key responsibilities?

• Support Sales Leadership team, SRM Trade ROI lead and KAMs to deliver the annual growth requirements in line with trade budgets by conducting customer event level ROI analysis, and utilizing insights gathered to inform ongoing customer promotional plans, and supporting total trade deployment by tactic type.


• Under the guidance of the SRM Trade ROI Director, support improved management, transparency and ROI productivity of TP investments


• Own the creation and analysis of all trade promotional reporting for the Cell/Brands and Channels/customers


• Own the creation and maintenance of the Cell/Brand trade promotional learning library to ensure a clear understanding of the categories promotional dynamics, including internal and external information


• Support the SRM Trade ROI lead and Demand S&F in evaluating and creating recommendations on long term portfolio trade promotional strategy for the market by creating robust fact bases on brand/pack/channel/competitor dynamics.


• Work with Mars Wrigley One Demand Advanced Analytics teams and relevant 3rd party vendors on the creation of reporting, diagnostics, and advanced analytic models to support the optimization of trade spend across the Mars Wrigley portfolio

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.


• Join a purpose driven company, where we are striving to build the world we want tomorrow, today.


• Best-in-class learning and development support from day one, including access to our in-house Mars University.


• An industry competitive salary and benefits package, including company bonus.

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.