D2C Email Marketing Campaign Manager at Equifax Inc. in Atlanta, Georgia

Job Description:

Equifax is seeking a Marketing Campaign Manager with proven experience building successful automated campaigns and journeys in Salesforce Marketing Cloud to join our growing Direct-to-Consumer Marketing Team. This role works closely with marketing, product, data & analytics, and legal & compliance partners to deliver successful customer lifecycle campaigns. This is a great opportunity to join a collaborative team that offers plenty of growth opportunities for a dedicated technical marketer. If you are an imaginative, strategic thinker with the ability to see the big picture and the prowess to execute-to-plan with fine-tuned precision, let's talk. The ideal candidate should have a strong technical background in Salesforce Marketing Cloud combined with excellent project management, analytical, and communication skills. Additionally, the candidate should possess a deep knowledge of customer lifecycle marketing principles as well as demonstrate strategic initiative and a healthy drive for iterative improvement.

What you'll do

• Collaborate with the marketing team, cross-functional departments, and third-party vendors to design and develop inspirational customer campaigns and lifecycle journeys, including onboarding, engagement, upsell/cross sell, retention & winback.
• Build, configure, validate and monitor all customer journeys in Salesforce Marketing Cloud (SFMC) Journey Builder, ensuring seamless delivery and continuous optimization.
• Manage the end-to-end production process, ensuring journeys and automations are properly specced, developed, validated, tested, deployed and monitored with efficiency and effectiveness.
• Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email and mobile content and segmentation rules to customize marketing campaigns.
• Configure and manage decision and personalization rules and features for lifecycle journeys.
• Work with cross-functional teams to support the creative production process, ensuring creative assets are properly specced, developed, reviewed, legally approved, pre-flighted, QA tested and distributed with efficiency and effectiveness.
• Ensure data quality by managing contact models and data extensions, and building audience segments using a variety of methods including filtered lists and SQL queries.
• Collaborate on lifecycle strategies to boost engagement and retention and drive revenue.
• Contribute to Agile Sprint Planning & Kanban Reviews and ensure that all journey timelines, calendars and production trackers align with quarterly roadmaps.
• Support the Quality Control process ensuring the high quality of campaign assets by proofing copy and coding and conducting live testing through defined procedures.
• Develop documentation and road maps and conduct A/B and MVT testing experiments for automated campaigns and journeys.
• Analyze and interpret campaign and journey performance metrics, providing insights and recommendations for optimization; contribute to team OKRs.
• Support SFMC platform optimizations and integrations for both internal and external platforms.
• Effectively and efficiently monitor, troubleshoot and resolve SFMC campaign and journey related issues in a timely manner.
• Stay up-to-date with the latest SFMC features, releases, and marketing automation trends.

• BA/BS Degree, preferably in Marketing, Digital Marketing or Technology, or equivalent working experience.
• Exceptional subject matter expertise in email and mobile marketing best practices, experience owning multi-audience email campaigns and developing multi-channel journeys.
• Extensive usage of Salesforce Marketing Cloud required, inclusive of Email Studio, Automation Studio, and Data Extensions.
• 3+ years experience with Salesforce Marketing Cloud with at least 2 years of experience planning, building, and analyzing automated, dynamic and personalized marketing campaigns and leveraging SQL queries to build target audiences. AMPScript, SQL, HTML, and CSS experience required.
• 3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively balancing collaboration and autonomy.
• Proficiency managing complex A/B and MVT experiments and ability to interpret results to actionable insights.
• Solid understanding of how metrics are derived and how they relate to and impact performance.
• Actively troubleshoots and successfully communicates issues as they arise.
• Familiar with lean agile methodologies (Scrum, Kanban, etc.).
• Self-motivated, independent individual who can perform at optimal levels with little guidance but understands the importance of transparency and mitigating risk.
• Stays abreast of industry best practices and emerging SFMC trends, understands current martech capabilities in the marketplace and is able to connect our martech capabilities to marketing possibilities.

• Salesforce Marketing Cloud certification(s) are highly desirable but not required.
• Ability to see the big picture and reverse engineer solutions down to the finer details.
• Experience with Javascript, APIs and/or Salesforce Custom Activity development.
• Experience building personalization modules in MovableInk.
• Highly effective communicator and skilled relationship-builder.