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Field Sales Capabilities Director at Coca-Cola Beverages Florida in Tampa, Florida

Posted in General Business 30+ days ago.

Type: Full-Time





Job Description:

Field Sales Capabilities Director

Tampa, FL, USA Req #28549

Friday, March 29, 2024

Who We Are:


  • Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States.
  • Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
  • Coke Florida was named as a 2023 US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.
What We Offer:
Eligible full time Coke Florida Associates can participate in our Total Rewards Program which includes:

  • Total Wellness Programs including health, dental and vision plans
  • 401K program with healthy company match
  • Supplemental Life Insurance
  • Three weeks of vacation pay, and 11 company paid holidays*
  • Tuition reimbursement
  • Employee Assistance Programs (EAP)
  • Competitive compensation

Field Sales Capabilities Director, is responsible for developing, building, and implementing capability initiatives across a growth-focused organization.

This position will provide thought leadership, consultation, training, and support to the enterprise-wide field sales functions. He/she will identify the tools, resources, skills, and knowledge necessary to accelerate profitable growth and improve overall effectiveness in order to better sell and demonstrate a competitive difference creating customer value.

Key job responsibilities:

Talent development


  • Provide support and guidance to all levels of Sales leadership roles including District Sales Managers, Area Sales Managers, Sales Directors and Territory General Managers. The support will be during the onboarding process and with continual development/support as needed
  • The ability to train Collaborating for Value (CFV) street level curriculum to the frontline field teams. (CFV is a systematic selling process focused on creating value through understanding the customer need to build mutual solutions)
  • The ability to train Negotiating for Value curriculum to any level within the Coke Florida organization. (NFV trains how to effectively negotiate to capture the most value during the process and creates a win-win proposition for both parties)
  • Proactively engage with the Coke Florida Field Sales team to identify and execute the overall capability plan and calendar
  • Identify gaps in knowledge and processes and work with the necessary team to ensure rapid deployment of training and tools needed
  • Fosters a winning environment in which Associates are inspired to achieve excellence

Leadership influence/Content feedback


  • Identify tools and routines and implement with standardized methodology across all commercial functions, ensuring the commercial team is efficient and effective

  • Provide feedback on the training requirements of specific roles and levels within the sales functions as a framework for recruitment, development and succession planning
  • Assists to develop a culture focused on growth through encouraging ideas and input from the field team
  • Motivates, develops and influences successful leaders that have passion for talent development

Tools/Knowledge

  • Become a Coke Florida subject matter expert (SME) for Margin Minder, Salient Dashboards, RED, Spring, Salesforce, Power BI, and multiple other applications used within the field sales area
  • Technology fluent leader that is comfortable using and training multiple programs and platforms
  • Complete multiple RED surveys per week to review execution levels
  • Be able to share their point of view on Coke Florida opportunities, barriers and threats and helps to create improvement plans
  • Understand and share metrics that will improve the profitability of Coke Florida
    Report results and KPIs for continuous improvement
  • Ability to quickly learn and retain new information

Skills & Other Requirements

Qualified candidates must possess


  • Bachelor's Degree or equivalent work experience
  • 5+ years in Sales/Operations leadership roles
  • The ideal candidate has a strong sales, leadership and operational background, ideally within consumer product goods
  • Excellent organizational skills, as well as proven accomplishments in training a successful sales team with a passion for people development
  • Strong interpersonal and presentation skills, with the ability to influence small and large groups is required
  • Should be a creative, self-starting candidate with strong customer-facing skills and the ability to work well with all leaders and teams
  • Ability to maintain a high level of productivity in a fast-paced, team environment while managing multiple priorities
  • Models a positive attitude toward our Brands, our People, and our Company
  • Helps to support the culture where Associates are focused on delivering premier customer service while achieving margin, volume, profit and share results
  • Integrity, and presence that enables effective collaboration at all levels within a large, complex organization
  • Excellent track record of experience working in a sales leadership role

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed.

Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship.

Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Other details


  • Job Family Marketing
  • Job Function Sales
  • Pay Type Salary

Apply Now

initStaticMap(true); Field Sales Capabilities Director, is responsible for developing, building, and implementing capability initiatives across a growth-focused organization. This position will provide thought leadership, consultation, training, and support to the enterprise-wide field sales functions. He/she will identify the tools, resources, skills, and knowledge necessary to accelerate profitable growth and improve overall effectiveness in order to better sell and demonstrate a competitive difference creating customer value. Key job responsibilities: Talent development Provide support and guidance to all levels of Sales leadership roles including District Sales Managers, Area Sales Managers, Sales Directors and Territory General Managers. The support will be during the onboarding process and with continual development/support as needed The ability to train Collaborating for Value (CFV) street level curriculum to the frontline field teams. (CFV is a systematic selling process focused on creating value through understanding the customer need to build mutual solutions) The ability to train Negotiating for Value curriculum to any level within the Coke Florida organization. (NFV trains how to effectively negotiate to capture the most value during the process and creates a win-win proposition for both parties) Proactively engage with the Coke Florida Field Sales team to identify and execute the overall capability plan and calendar Identify gaps in knowledge and processes and work with the necessary team to ensure rapid deployment of training and tools needed Fosters a winning environment in which Associates are inspired to achieve excellence Leadership influence/Content feedback Identify tools and routines and implement with standardized methodology across all commercial functions, ensuring the commercial team is efficient and effective Provide feedback on the training requirements of specific roles and levels within the sales functions as a framework for recruitment, development and succession planning Assists to develop a culture focused on growth through encouraging ideas and input from the field team Motivates, develops and influences successful leaders that have passion for talent development Tools/Knowledge Become a Coke Florida subject matter expert (SME) for Margin Minder, Salient Dashboards, RED, Spring, Salesforce, Power BI, and multiple other applications used within the field sales area Technology fluent leader that is comfortable using and training multiple programs and platforms Complete multiple RED surveys per week to review execution levels Be able to share their point of view on Coke Florida opportunities, barriers and threats and helps to create improvement plans Understand and share metrics that will improve the profitability of Coke Florida Report results and KPIs for continuous improvement Ability to quickly learn and retain new information Skills & Other Requirements Qualified candidates must possess Bachelor's Degree or equivalent work experience 5+ years in Sales/Operations leadership roles The ideal candidate has a strong sales, leadership and operational background, ideally within consumer product goods Excellent organizational skills, as well as proven accomplishments in training a successful sales team with a passion for people development Strong interpersonal and presentation skills, with the ability to influence small and large groups is required Should be a creative, self-starting candidate with strong customer-facing skills and the ability to work well with all leaders and teams Ability to maintain a high level of productivity in a fast-paced, team environment while managing multiple priorities Models a positive attitude toward our Brands, our People, and our Company Helps to support the culture where Associates are focused on delivering premier customer service while achieving margin, volume, profit and share results Integrity, and presence that enables effective collaboration at all levels within a large, complex organization Excellent track record of experience working in a sales leadership role


  • Tampa, FL, USA





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