The Grand County Colorado Tourism Board, a leading tourism industry entity, seeks proposals from qualified individuals to serve as the Tourism Board Executive Director. The selected candidate will oversee all aspects of our tourism mission and vision initiatives, including strategic planning, marketing, operations, and stakeholder relations.
Education Level: 4 year degree required
Experience Level: 5+ years of experience required
References: References required
Introduction
The Grand County Colorado Tourism Board (GCCTB) is a non-profit organization with 12 volunteer Board representatives appointed by the Grand County Board of Commissioners.
The Board operates through funds generated by the 1.8% lodging tax paid by visitors staying in lodging properties, excluding the "Town of Winter Park."
The goal of GCCTB is to drive tourism to Grand County and increase bookings through Chambers of Commerce, lodging properties, activity vendors, events and other tourism entities.
Mission
We inspire a sustainable, year-round tourism economy in Grand County with an emphasis on strengthening the vitality of our communities, celebrating our local culture and traditions, and respecting our environment and resources.
Description
This role is expected to be based in Grand County, Colorado. The selected contractor shall be responsible for providing the following:
Developing and implementing strategic plans to promote tourism growth.
Overseeing marketing campaigns to attract domestic and international visitors.
Collaborating with local businesses, government agencies, and community stakeholders to enhance the visitor experience.
Monitor tourism trends and analyze data to inform decision-making.
Leading a team of professionals to achieve organizational goals.
Representing Grand County, Colorado, at industry events and conferences.
Coordinate with the board chair to develop and manage board meetings, set priorities for focus, and create effective agendas for the actionable allocation of funds.
Assist with meetings, minutes, agendas and follow-ups as they relate to the GCCTB
Participate in national/international destination marketing and strategy meetings and associations to keep abreast of industry changes in collaboration with the board.
Track progress on Board goals and objectives and make recommendations to the Board regarding possible advertising, publicity, promotions, and marketing actions and programs based on available research and marketing judgment.
Manage independent contractors, community partner contracts, and contracted Agencies of Record.
Liaise with elected officials and coordinate destination management stakeholder groups to support the development of a Destination Management and Marketing Organization.
Serve as the primary interface with media and community for the Board; work with Communications contractors and social media agencies and local media partners to update the community of Board activities, projects, and engagement opportunities for the community via a developed PR strategy.
Serve as the primary liaison and regularly inform Town and County agencies and elected officials of Board activities.
Serve as primary liaison between the Board and all agencies and contractors working on behalf of the GCCTB to promote and manage tourism for the destination.
Serve as primary liaison with the Colorado Tourism Office and ensure that the Board's efforts, along with any opportunities with the CTO, are communicated.
Monitor contractors' billing and budgets and work with Grand County's Treasurer to manage spending.
Attend monthly Board meetings, some committee meetings, annual Board retreat, and other meetings as required.
Facilitate stakeholder collaborations and work with community partners to coordinate efforts that support destination stewardship.
Administration duties include:
Process quarterly grants
Secure monthly meeting locations
Prepare monthly meeting minutes and board packets
Update board policy and procedures as needed
Community engagement
Oversee the Board in developing and implementing an annual tourism marketing plan. This includes:
Guiding and managing the strategic development process;
Managing the development of an overarching campaign that includes creative materials;
Managing the development of media, digital, and social media plans to direct the delivery of those materials to relevant audiences.
Working with the Social Media Agency to create an editorial calendar that identifies a targeted local presence through the use of social media, print, radio, etc.
Other duties as assigned by the Board President.
Qualifications
The ideal candidate should possess the following qualifications:
Extensive experience in the tourism industry, with a proven track record of leadership and achievement.
Vital strategic planning and organizational skills.
Excellent communication and interpersonal abilities.
Knowledge of marketing principles and experience in developing effective promotional campaigns.
Familiarity with tourism trends, market research, and data analysis.
Ability to build and maintain relationships with stakeholders at all levels.
Five years in the travel, tourism and hospitality sector.