Senior Marketing Manager, Digital Media & Automotive Marketing at HEARST AUTOS INC in Detroit, Michigan

Job Description:

Why Hearst Autos

As the leading automotive media organization in the world, Hearst Autos connects car buyers, owners, and enthusiasts to the information they need, the experiences they crave and the stories they love – while connecting automotive marketers to this audience of unrivaled breadth and diversity. As a division of Hearst Magazines, we offer the best of both worlds: a nimble, fast-paced entrepreneurial environment coupled with the career development opportunities and perks of an established company. 

Your Impact

The Senior Marketing Manager will report into the Marketing Director and will be a part of the Hearst Autos Marketing team. This candidate  must understand automotive advertising, marketing, experiential marketing , and what makes clients say: “Yes! I will invest in that idea!” The Senior Marketing Manager is  a digital native and can easily create cross-platform programs that include print, native, video, social, and experiential. The ideal candidate has a solid history of exceeding client expectations with a strong understanding of their business needs and can navigate the inner workings of ad and experiential agencies to deliver thoughtful proposals. With a dual focus, a background in strategy development and custom events and experiences executions  is needed and creative thinking and proposal writing experience is a must.