Sr. Product Manager - ECT Upstream Marketing at Medtronic in Brooklyn Park, Minnesota

Job Description:

Careers That Change Lives

Medtronic Cardiac Surgery is going through an exciting transformation, becoming more bold, innovative, and committed to the customer than ever before. The business has recently commercialized cutting-edge platform technologies and is looking to capitalize on these platform technologies, while advancing the next gen disruptive, transformative innovations. We're shifting into a new gear and the business is looking for an experienced Upstream Marketer to shape the next phase of our Extracorporeal Therapies journey.

Today, we have the broadest and most comprehensive portfolio of Cardiac Surgery products, across multiple therapies, to serve the evolving needs of our customers and patients. We want to build out these existing portfolios for the future while also building further differentiation in our commercialized products.

Your role will be to lead the Upstream Marketing activities for the Extracorporeal Therapies Portfolio to enable short-term and long-term sustainable growth. You will lead cross-functional stakeholders to drive therapy and portfolio strategies and determine the product development and portfolio investment/allocation decisions across the Extracorporeal Therapies Portfolio. This individual needs to be a strategic thinker, analytical, deliberate executer, close collaborator, and a committed team player, focused on patient and clinical unmet needs.

If you are energized by working in a highly competitive marketplace, have a strong inner drive and a passion for collaborating with global key opinion leaders and clinicians, and find inspiration in impacting the lives of others every day come join our Cardiac Surgery Upstream Marketing team! Be the catalyst for growth and transformation in Cardiac Surgery and live the Medtronic Mission: To contribute to human welfare by application of biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life.

A Day in the Life:

As the upstream Principal Product Manager you'll spend some days designing market research to collect user input that will shape a future innovation. You may stand in an operating room doing observational research. Other days, you'll spend hours poring through heaps of market and financial data to create the perfect portfolio strategy. You may be debating the design and implementation details for the product in development with the engineering team; or be in multiple meetings throughout the day with sales and global marketing teams validating the commercial model you cooked up. And of course, you will get to practice your storytelling skills while presenting upcoming product strategy and details to KOL customers or internal executives.

The candidate will ideally be based in the twin cities area with the rest of the product marketing and business leadership team.

Specific responsibilities include the following :

Therapy Strategy & Core Team Support:

• Develops a deep clinical understanding of the disease state, with a focus on patient pathways and clinical unmet needs.

• Drives the inputs and assumptions into robust global market models through extensive cross-functional collaboration.

• Analyzes qualitative and quantitative data to develop a deep understanding of market and technology needs, trends, and disruptors, translating this analysis into business opportunities and actions.

• Collaborate with R&D and other cross-functional partners in leading projects through the product development lifecycle up to commercialization.

• Identifies market research needs and works with appropriate stakeholders to collect voice of customer feedback utilizing multiple methodologies.

• Works closely with physician customers to better understand needs and solicit concept feedback. Facilitates customer meetings and advisory board discussions.

• Leads the development and build-out of a holistic portfolio strategy:

o Determine / prioritize key unmet needs and opportunities.

o Define market opportunities.

o Identify immediate, midterm and long-term product and portfolio gaps and develop a pipeline of solutions to plug the gaps to ensure a regular cadence of innovation.

o Identify and pursue growth opportunities (geographical and indication expansions, product iterations, therapy enablement, and segment disruptors)

o Develop business cases, strategic rationales, and assess business model fit, and deliver executive-level presentations to Medtronic leadership and customers.

• Translate business goals and therapy strategies into the annual strategic plans to drive to financial commitments in alignment with Senior Leadership.

• Collaborate with Global Downstream Marketing colleagues to develop pre-launch marketing launch plans.

Competitive Intelligence:

• Understands and analyses the competitive landscape to drive insights as it relates to traditional and emerging global competitors.

• Stay current on key clinical literature and competitive activities and communicate important findings to downstream and functional partners.

• Keep current on new and competitive technology offerings in the marketplace.

Up to 15% travel

Must Have: Minimum Requirements

• You will need a Bachelor's degree and at least 8 years of experience in marketing, strategy, market development, and/or engineering.

• Experience supporting a core team driving VOC, VOB, and marketing plans for new product development.

• A substantive knowledge of the medical device industry, health care delivery, and the factors that drive them.

• Passion for synthesizing existing and new growth opportunities into a strategic framework to drive business objectives.

• Demonstrated verbal and written communication and interpersonal and presentation skills to communicate strategies and unify stakeholders, including Senior Leadership, to a common vision.

• Strong financial acumen, modeling, and analytical skills enabling business analysis, progress tracking and visibility, and data driven decisions.

• Ability to foster collaboration, influence others outside of your reporting structure, and work collaboratively across a matrix structure.

Nice to Have:

• MBA

• Product Launch experience

• Strong technical aptitude, specifically in Cardiac Surgery and/or the clinical environment

• Sales orientation or exposure to working with a high performing salesforce

About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.

A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Learn more about our benefits here .

This position is eligible for a short-term incentive plan. Learn more about Medtronic Incentive Plan (MIP) here .

The provided base salary range is used nationally in the United States (except in Puerto Rico and certain CA locations).The rate offered is compliant with federal/local regulations and may vary by experience,certification/education, market conditions, location, etc.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)