Marketing and Social Media Manager (Virtual) at Lee Enterprises Inc in Davenport, Iowa

Job Description:

• Do you thrive in innovative, fast-paced start-up environments?
• Are you a data and process driven strategic thinker?
• Does your background include experience in both media and SaaS organizations?

If so, we'd love to connect!

BLOX Digital is revolutionizing the way more than 2,000 media organizations across North America operate with our suite of integrated, proprietary SaaS solutions. From cutting-edge CMS and VMS platforms to innovative apps, smart paywalls, and game-changing digital advertising tools, we're leading the industry forward.

We're on the hunt for a Marketing and Social Media Coordinator who is motivated, smart, adaptable, and emotionally intelligent. Join us as we shape the future of digital media.

Overview:

As BLOX Digital continues to pioneer the SaaS landscape, serving the media industry with innovative solutions for over three decades, we are seeking a dynamic Marketing and Social Media Coordinator. This role is crafted for a driven individual with a knack for creating compelling content and strategies that not only resonate with our audience but also propel our brand's presence and engagement to new heights. Your mission will be to synergize with our overarching marketing goals, enhancing online engagement and driving customer acquisition through strategic and creative initiatives.

Key Responsibilities:

• Strategically expand our social media footprint, focusing on core markets to significantly boost BLOX Digital's online presence.
• Craft and distribute high-impact social content across platforms like LinkedIn, emphasizing our B2B solutions and contributing to top-of-funnel growth.
• Design on-brand visual content for various channels including social media, our website, sales presentations, and marketing materials.
• Conduct detailed analytics on social campaign performance, monitor key metrics, and leverage this data to steer future strategies and optimize results.
• Play a pivotal role in social media video production from concept to execution, coordinating effectively with video production units.
• Innovate and manage the creation and distribution of engaging marketing swag and collateral, ensuring efficient handling of inventory, budget, and procurement.
• Lead the coordination of trade show activities from A to Z, encompassing logistics, on-site lead generation tactics, and preparatory sales/marketing strategies.
• Collaborate in crafting compelling sales enablement resources, including presentations, email campaigns, datasheets, case studies, and demos to bolster the sales team's product promotion efforts.
• Oversee paid social advertising initiatives, fine-tuning targeting and budget allocations to maximize investment returns.

Qualifications:

• Proficient with Salesforce and Pardot, leveraging these platforms to drive marketing success.
• Hands-on experience in social media marketing, particularly within the B2B, technology, and software product sectors.
• Deep understanding of social media dynamics, especially on LinkedIn, with a proven track record of creating engaging content.
• Skilled in graphic design with proficiency in tools like Adobe Creative Suite, Canva, or equivalent.
• Competent with website content management systems and a foundational knowledge of HTML/CSS.
• Exceptional project management abilities, adept at juggling multiple tasks with a keen eye for detail.
• Stellar communication and interpersonal skills, fostering seamless collaboration and meticulous attention to detail.
• Self-motivated, results-driven, and eager for personal and professional growth.

What does BLOX Digital brings to the table?

• A vibrant, collaborative work environment where your ideas and contributions are valued.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.
• A culture that embraces change, innovation, and the pursuit of excellence.

More about BLOX Digital:

• Stable 35-year-old company that supports the digital transformation of over 2,000 media organizations.
• Offer a truly end-to-end set of solutions for those in the publishing and broadcast media space.
• Mature company that thinks and acts like a start-up.
• 30% market share in the media CMS space generating 6.8BB annual page views.
• A laser focus on new market entry and overseas expansion.
• We recognize, celebrate and evangelize the success of our teams.
• A purpose driven and employee-first work culture.
• We make a difference every single day in the support and growth of local journalism.

Pay: $80,000 - $85,000

Why Join Us?

BLOX Digital offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work. This includes paid parental leave for new parents.

BLOX Digital is a leading digital solutions provider for media organizations across the United States and beyond. Our comprehensive suite of solutions encompasses everything from content management systems to managed digital advertising services, ensuring that you have access to the latest technology and strategies to succeed in today's ever-changing media landscape. BLOX Digital is majority owned by Lee Enterprises.

Lee Enterprises a leading provider of high-quality local news, with 75 markets in 26 states that have print, digital and e-replica versions. Our digital sites attract more than 34 million unique visits monthly. We also have a rapidly growing roster of digital products for consumers, and are committed to aggressive digital growth.

Lee Enterprises is proud to be an equal opportunity employer. We respect and celebrate diversity and are committed to creating an inclusive environment for all employees. For more information about Lee, check us out at www.lee.net.

We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.
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