Associate Director, Marketing, Patient Engagement, Rare Disease - Friedreich's ataxia at Biogen in Cambridge, Massachusetts

Job Description:

Job Description

About This Role

The Associate Director, Marketing, Patient Engagement, Rare Disease - Friedreich's ataxia(FA) position will be a critical role and visible leader within the North American Organization leading the overall Patient/Consumer strategies to find and activate patients, drive educational efforts and messaging for patients and families, and maximize appropriate patient adherence for the FA community.

This position will focus on overall Patient Engagement strategies and initiatives but also requires the ability to collaborate and contribute to projects that focus on supporting the intersection between HCP, site of care team, patients and families, and key advocacy organizations.

What You'll Do

• Strategic/Brand Planning: Lead, develop, and execute consumer strategic plan and drive continued growth in the FA community. Lead development of integrated marketing plan for patients partnering closely with key stakeholders in media, advanced analytics, and omnichannel


• Campaign Development and Messaging: Translate deep patient/consumer insights into actionable and differentiated campaign and messages to find, activate, educate, and support FA patients and community.


• Consumer Marketing Expertise: Serve as an internal center of excellence on consumer/patient marketing, and partner extensively with various internal functions (Patient Advocacy, Patient Services, Corporate Affairs, US Market Access, Global Brand Team) to ensure that the patient remains at the center our efforts


• Digital/Omni-channel/Social Media Expertise: FA is Rare Disease with a strong online community in social media and other platforms. This position will require expertise in these digital channels and a demonstrated ability to innovate and navigate execution within complex multidisciplinary teams


• Leading on Innovation: Identify and incorporate innovative patient engagement strategies, programs and tactics that leverage advancements in technology, media, and communications


• Collaborate with multiple functional groups across the organization, including but not limited to Field, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical Affairs

Who You Are

You have a strong personal drive and proven record in fast-paced environment with demonstrated ability to problem solve and drive innovation. You love to innovate across all areas of patient engagement and experience strategies, programs, and tactics that leverage advancements in technology, media, and communications.

Qualifications

• Bachelor's degree required, MBA preferred


• 7+ pharma or biotech commercial experience; minimum 5+ years of marketing or marketing adjacent experience


• Strong digital and social media experience and expertise


• Expertise in making key business choices and leading implementation across the matrix


• Strong agency management capabilities


• Acts as lead of key vendors, including assessments and RFP decisions

Preferred Skills

• Rare Disease experience a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients' lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.

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