Chief Enrollment Officer at Northern State University in Aberdeen, South Dakota

Job Description:

Northern State University is seeking a visionary and dynamic Chief Enrollment Officer to lead our enrollment management strategies and initiatives. The Chief Enrollment Officer will play a pivotal role in shaping the future of Northern State University Name] by developing and implementing comprehensive enrollment strategies to attract, retain, and graduate a diverse and talented student body.





Qualifications:


* A Master's degree in Higher Education Administration, Business Administration,

Marketing, or a related field. A Ph.D. is preferred.

* Minimum of [X] years of progressive leadership experience in enrollment management

or related fields within higher education.

* Demonstrated success in developing and implementing strategic enrollment plans that

have resulted in increased student enrollment and diversity.

* Strong analytical skills with the ability to interpret data and leverage insights to inform

decision-making.

* Excellent communication, interpersonal, and leadership skills with the ability to

collaborate effectively with diverse stakeholders.

* Knowledge of best practices, emerging trends, and technologies in enrollment

management.

* Commitment to diversity, equity, and inclusion in all aspects of enrollment management.



Responsibilities:


* Direct all aspects of the university's admissions and enrollment efforts and unit budgets, and

leverage financial aid merit and need-based financial aid packages

* Lead the Enrollment Management Council in implementing Northern's first comprehensive strategic

enrollment plan

* Upon approval of the plan by the Executive Leadership Team, provide leadership in the

review and execution of the strategic enrollment plan, effectively collaborating with the

campus to implement strategies and provide regular updates on progress toward stated goals

utilizing clear metrics that indicate progress toward targeted outcomes

* Engage key campus units/individuals in developing a robust data analytics capacity and

maintain the timely capture, analysis, and reporting of enrollment data

* Efficiently and effectively manage prospects, leads, and applicants that maximize conversion

* Encompass team building, recruitment, training, mentoring, and coaching of internal and

territory recruiters

* Develop recruitment approaches for personas that represent traditional, non-traditional

transfer, and newly identified markets

* Provide support for recruiting, transition, and other campus events or programs (HOWL, visit

days, non-official visits, etc.)

* Assess and develop recruitment strategies that align with institutional retention and

graduation goals utilizing data and best practices and leveraging technologies

Collaborate with the Director of Communications and Marketing to enhance brand identity,

awareness, and annual allocation of resources to grow enrollment

* Collaboratively work with Communications and Marketing to develop and oversee all

correspondence related to student recruitment, admissions, and enrollment, including

communications relative to print, email, telemarketing, multimedia, web, social and digital

media

* Strategize with deans, departments, and athletics to support and market admission initiatives

and provide expertise in the CRM system (Slate) and communication platforms



EDUCATIONAL/EXPERIENCE REQUIREMENTS:


* Bachelor's degree in marketing, business administration, or related field is required

* Master's degree is preferred or equivalent combination of education and experience

* Minimum of 5 years of experience in senior level positions in a large, complex organization



SKILLS AND ABILITIES:


* Demonstrated experience and leadership in enrollment management

* Demonstrated exemplary oral and written communication skills

* Demonstrated experience in marketing management

* Demonstrated experience in developing and managing budgets from various funding sources

* Strong record demonstrating a high degree of judgment, integrity, diplomacy, and

confidentiality