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Job Summary
The Sr. Analyst, Offer Strategy and Campaign Analytics will play an active role to deliver product mix and margin targets for TXU Energy. As part of the broader pricing and margin management team, the Sr. Analyst has responsibility for delivering optimized margin outcomes in accordance with customer growth and financial goals, analyzing campaign performance and providing actionable insights, leading improvements to business processes and facilitating the creation of appropriate reporting.
Job Description
Overview
The Sr. Analyst, Offer Strategy and Campaign Analytics will play an active role to deliver product mix and margin targets for TXU Energy. As part of the broader pricing and margin management team, the Sr. Analyst has responsibility for delivering optimized margin outcomes in accordance with customer growth and financial goals, analyzing campaign performance and providing actionable insights, leading improvements to business processes and facilitating the creation of appropriate reporting.
Responsibilities
Conduct economic, financial, competitive, and pricing analysis
Assist in evaluating residential offer strategy by performing detailed analysis on channel performance, pricing, and sales mix
Lead enhancement of go-to market planning models that help execute / launch campaigns; must be comfortable dealing with large quantities of data in Excel, Tableau, and / or SAS / Python
Proactively monitor and manage the margins of new and existing customers while supporting company efforts to minimize customer losses
Conduct ad hoc reporting and analysis to drive critical time sensitive business decisions
Proactively analyze markets and identify market segments where the company's position could be improved
Conduct variance analysis on sales mix and margin performance at the channel and program level; assist in presenting results, key observations, implications, and recommendations to mid and senior management
Collaborate with sales and marketing channels to identify performance improvement opportunities and design effective tools and tactics to improve performance
Support monthly and annual planning / forecasting process
Leverage knowledge of project management principles to partner with project management office and ensure prices are executed by all channels and programs on time and defect free
Exhibit a high level of morale and open communication, promoting transparency across the organization regarding offer strategy decisions
Actively participate in cross-functional teams, providing analysis expertise, offering original perspectives, and challenging the conventional view to better align decision making with changing market environments
Provide support on an as needed basis to Campaign Management and Marketing teams to drive marketing and channel plan development
Requirements
4+ years of work experience in a quantitative business function
Solid understanding of financial modeling
Knowledge and experience with customer facing and project coordination/management methods preferred
Experience with a telecom, broadband, subscription television or retail power company is a strong plus
Preference given to experience that includes portfolio performance management and go-to market strategies, pricing strategies and tactics, and/or a holistic view of cross functional roles and dependencies
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Job Family
Marketing
Company
TXU Retail Services Company
Locations
Irving, TexasTexas
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