As the Director of Product Development and Merchandising, you will play a pivotal role in shaping the direction and success of our product line. This role requires a unique blend of creativity and analytical skills, as you will be responsible for overseeing both product development and merchandising strategies.
Key Responsibilities:
Develop and execute a comprehensive strategy for our product line, aligning with company goals and objectives.
Lead the product development process from ideation to commercialization, ensuring timely delivery of high-quality products that resonate with our target audience.
Collaborate with cross-functional teams including design, marketing, and operations to bring new products to market effectively.
Conduct market research and analysis to identify trends, competitive landscape, and consumer preferences, informing product innovation and assortment decisions.
Manage the merchandising strategy, including product assortment, pricing, and promotional activities, to drive sales and maximize profitability.
Optimize product performance through continuous monitoring of key metrics and implementation of data-driven insights.
Cultivate relationships with suppliers and vendors to support product development and sourcing initiatives, ensuring cost efficiency and quality standards are met.
Manage the budget for this segment, allocating resources effectively to achieve strategic objectives.
Qualifications:
Bachelor's degree in Business, Marketing, Merchandising, or related field; MBA preferred.
Minimum of 5 years of experience in product development, merchandising, or related roles within the CPG industry, with a proven track record of success.
Strong understanding of consumer behavior, market dynamics, and product lifecycle management.
Excellent analytical skills with the ability to interpret data and draw actionable insights.
Creative mindset with a passion for innovation and product storytelling.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.
Proven leadership experience, with the ability to inspire and motivate a team towards common goals.
Experience in direct-to-consumer channels is required.