The Consumer Insights Coordinator position is responsible for supporting their team members with market research analysis and logistical support.
Consumer Insights Coordinators play a key role on their teams by assisting with data analysis/reporting, programming and managing online research activities, managing the logistics of qualitative research, and troubleshooting issues with respondents.
As a junior member of the team, this role gains exposure to a variety of real-world market research projects and approaches, expanding their market research knowledge and responsibilities over time.
Main Research Tasks:
Fielding and tracking research studies
Programming and QAing research instruments and deliverables
Performing quantitative and qualitative data analysis, data manipulation, response coding, charting with guidance of senior team members
Assisting with slide/report creation
Managing respondent and data quality
Moderating online research discussion boards
Researching and recommending fun (but informative) research studies to keep respondents engaged
Main Logistical Tasks:
Responding to and troubleshooting with research respondents via email
Tracking and projecting member engagement and reward/incentive costs
Recruiting/scheduling for online qualitative interviews/focus groups
Creating accounts and managing member data in our research platform
Required Experience and Skills:
As an entry-level role, 0-1 years of experience is required
Candidates will have recently received or be on the track toward a degree in Business/Management, Marketing/Branding/Advertising, Math/Statistics, or Sociology. Interest in market research, branding, innovation, and business is a must.
Proficiency in MS Word and MS Excel- including data manipulation, formulas, lookups, and formatting, and MS PowerPoint, including formatting and chart creation. Knowledge of SPSS, MarketSight, or other data analysis tools is not necessary, but is a plus.
Organization, initiative, and attention to detail are critical.
Candidate Attributes:
Be a driver, not a passenger: self-starter mentality with a strong bias for action
Find opportunity in the uncomfortable: a growth-oriented mindset and willingness to move beyond their current comfort zone to develop new skills
Care deeply about outcomes: A remarkable work ethic and superior attention to detail
Has each other's backs: Collaborates effectively and has coworkers' backs
Create positive energy: Advocates for their team and enhances a sense of comradery throughout work streams
Seeks & Shares Feedback: Is comfortable giving and receiving feedback to direct team and cross-function
An ability to learn new things quickly
A natural curiosity about brands and businesses with a focus on delivering results
Flexible and solution-oriented
Additional Details:
Full-Time position
Growth & Development Opportunities
Health Insurance including medical, dental and vision
Paid parental leave
401(K) program with employer match
Employer-paid Life / AD&D, Long-term Disability, and EAP Coverage