A marketing agency that works with clients in the iGaming industry (online casino, sports betting, and lottery) is looking to add a Digital Marketing Manager to their growing team here in the United States. The role is going to focus on acquiring new users for your client's mobile platforms. Experience with mobile app marketing and having strong analytical skills would make you the right fit for this role.
Responsibilities:
Launch user acquisition campaigns in a systematic manner to target the right audience with the right messaging
Manage user acquisition campaigns, including Facebook, Google, Ad networks, and Apple Search
Define media buying strategies and drive campaigns to meet the goals
Data analyses and ad-hoc reporting that drives user acquisition, retention, and monetization for a suite of mobile app products
Optimize UA campaigns based on defined ROAS, CPI, CPA, CPD and other goals
Reporting: be on top of your campaign data daily and make sure to provide reporting What you will need
Qualifications:
A desire to be a continuous learner and getting things done in the mobile advertising space and the mobile app market
Creative problem-solving and analytical skillset
Hands-on experience with Facebook Ads and/or Google Ads is a plus
Familiarity with CTR, CVR, CPI, ARPU, Retention and LTV is preferred
Direct previous experience in mobile user acquisition is a plus, but not a requirement