SR PRODUCT MARKETING MANAGER at The Judge Group Inc. in Sacramento, California

Job Description:

Location: Sacramento, CA

Salary: $108,500.00 USD Annually - $125,000.00 USD Annually

Description: Our client is currently seeking a SR PRODUCT MARKETING MANAGER
Hybrid in Sacramento, CA
Perm


1. Lead, develop and execute integrated, full-funnel, multi-channel, go-to-market strategies, and campaigns leveraging new digital marketing technologies across website, email, mobile, social media, paid digital, SEO, content marketing, online and banking platforms.


2. Anticipate market trends, customer needs and the required marketing strategy to grow the portfolio and achieve key KPIs.


3. Understand and utilize insights to inform product positioning and messaging, driving consistency about how we position our products.


4. Leverage customer insights, behavioral data and segmentation to design life cycle, event trigger and loyalty programs.


5. Foster member engagement and increase wallet share through personalized automated member journeys and offers.


6. Develop data-driven automated, personalized campaigns across channels.


7. Lead collaboration with Product and vertical teams to deliver optimal results tied to our company growth goals.


8. Build and maintain relationships with external partners, agencies, vendors, and platforms that support the companies digital marketing efforts.


9. Define and monitor campaign KPIs to measure the effectiveness of go-to-market efforts, adjusting strategies as needed to optimize results.


10. Own and maintain a product portfolio campaign roadmap and strategic briefs.


11. Report on effectiveness of marketing efforts to leadership.


12. Foster a culture of collaboration, service excellence and innovation


QUALIFICATIONS:


EDUCATION: • Bachelor's degree in marketing, MBA preferred.


EXPERIENCE:


• Experience driving product marketing, including go-to-market ownership for product portfolios.


• Min of 8+ years' experience in product focused marketing with strong experience leading digital marketing tactics and strategies.


• Experience using data and metrics to drive improvements.


• 8+ years of experience leading, building and executing and scaling-cross functional marketing strategies.


• Ability to collaborate with ownership and accountability.


• Industry experience and knowledge of the financial industry.


• A rigorous and logical way of thinking, strong communication and presentation skills


• Experience developing data-driven automated personalization campaigns.



Contact: ckim01@judge.com


This job and many more are available through The Judge Group. Find us on the web at www.judge.com