Digital Marketing Account Manager at BH Management Services, LLC in Dallas, Texas

Job Description:

Position Summary:

As the Digital Marketing Account Manager, you’ll have a big mission: connecting with business leaders to support digital marketing efforts across the BH portfolio. You’ll take the lead in developing insights and making recommendations that support the overall lead generation goals for our communities. While digital marketing is your area of expertise, collaborating with your peers and leaders is where your heart shines. You are a hands-on data cruncher, who is just as comfortable revealing insights as you are building strong relationships with key stakeholders.

You are up-to-speed with the latest digital marketing techniques and aren’t afraid to try something new. You have a need for numbers and understand how to test and tweak campaigns based on KPIs. You have an incredibly strong support system to lean on, reporting to the Senior Manager of Digital Strategy, teaming up with your peers on the Digital Strategy and Performance Strategy teams to provide actionable insights to regional leaders and clients.

Essential Job Functions:

• Build long-term relationships with key stakeholders (performance analysts, regional managers, ownership groups, etc).


• Serve as the lead point of contact for all stakeholder related questions and concerns, providing reports, recommendations, and other support to assist in strategic decision-making.


• Educate Performance Analysts, regional leaders, onsite teams, and other stakeholders regarding best practices across digital channels (such as Google and Facebook).


• Work directly with Digital Advertising Strategist and vendor partners to optimize and audit properties.


• Ensure tracking is set up and implemented correctly to measure the impact of your campaigns.


• Monitor web analytics and CRM to ensure traffic is captured, behavioral data is useful, and lead source attribution is registering.


• Collaborate with stakeholders and internal teams to ensure that aesthetics and performance are correctly balanced, staying on-brand with ad creatives.


• Stay up to date on industry best practices and platform updates.


• Understanding of Fair Housing Act guidelines and how they impact digital marketing.


• Understanding the prospect journey and retargeting.


• Understand paid media data and implications surrounding first party and third-party data.


• Understanding Google Analytics.


• Understanding of paid advertising channels, ad how paid and SEO complement each other.


• Understanding of tag management systems such as Google Tag manager, java script tracking codes, cookies, and manual UTM tracking


• Understanding of APIs and data feeds.


• Other duties as assigned.

Minimum Qualifications/Skills:

• Bachelor’s degree in business administration, marketing, or related field or 3+ years of Paid Media Marketing experience.


• 2+ years of experience in analyzing data.


• You understand the analytical, strategic, and tactical side of paid media and can explain it to others in a simplified way.


• Exceptional analytical and conceptual thinking skills


• Competency using Microsoft Excel and PowerPoint


• Experience creating detailed reports and giving presentations.


• Excellent judgement with quick decision-making skills.


• Highly organized and detail oriented.


• Next level written and verbal communication.


• Ability to troubleshoot performance independently.


• Well-equipped to manage stakeholder expectations and work closely with them to determine acceptable solutions.


• Confidently present team strategies in a persuasive way, and you have the data to back them up.


• A track record of following through on commitments.


• Excellent planning, organizational, and time management skills


• Ability to work with a diverse group of people.

Desired Qualifications/Skills:

• B2C marketing experience.


• Familiarity with real estate, multifamily operations (conventional, student housing or single family).


• Expert level understanding of Fair Housing Act guidelines and how they impact digital marketing and paid media.


• Google certifications (Search, Display, Analytics, etc.)


• Previous property management industry experience.