Strategize and plan marketing strategies and integrated campaigns to achieve aggressive growth targets and department KPIs.
Oversee campaign execution, including digital media campaigns, advertising creatives, media channel development, influencer marketing and content management.
Identify market opportunities to raise awareness and build trust in the local market.
Analyze marketing data, for example, digital media campaign data, customer LTV and conversion rates to help shape future effective marketing strategies. Keep the team in sync with current market data and campaign results.
Work closely with the headquarters team , the US team and make effective recommendations with feedback from the local perspective. Collaborate with Legal and Compliance teams to ensure local laws and corporate identity compliance.
Qualifications
~8+ years of marketing experience.
Knowledge of financial products and services would be an advantage.
Well-developed business negotiation skills, ability to express thoughts verbally, ability to work collaboratively across departments
Strong proficiency in English (both written and verbal) and Mandarin (verbal)
Result-oriented, self-motivated, a team player with the ability to work in a dynamic and fast-paced environment