ABOUT PMG: Pence Media Group (PMG) is a full-service public relations, media, and marketing consultancy working with startups to Fortune 500 companies. PMG was established in 2017 to create a real, working strategy for every client we serve. PMG loves helping brands affirm their identity, craft key messages, and deliver them to targeted audiences. PMG was honored with a MUSE Creative Gold Award for Best Small Agency of the Year in 2023 and 2024.
We run projects from concept through completion with an operating mantra of "consider it done." In today's world, flexibility is paramount, and PMG prides itself on the expertise, adaptability and value we bring to our clients.
With that in mind, we offer a remote-first working arrangement, but regular on-site client meetings and occasional outside of working hours responsibilities could be required.
ROLE: Senior Public Relations Strategist
ACCOUNTABILITIES: Public Relations Services coordination and management, client delivery, internal practice development, and professional development
MANAGER: CEO
LOCATION: Hybrid - Preference is for candidates to live in the greater Indianapolis area.
OVERVIEW
The Senior Public Relations Strategist is responsible for managing and executing PR strategies for PMG and its clients. Your responsibilities include managing client account strategy, deliverables, timelines, and resources. You'll pitch stories to media, write content, execute events, and enhance brand and digital presence. Collaborating with the client and PMG team is important to delivering successful client deliverables and ensuring a positive client experience.
QUALIFICATIONS:
Bachelor's degree in marketing, journalism, communications, public relations, business or a related field
8+ years experience in public relations, marketing or a similar role preferred
Strong organizational skills with the ability to multitask and prioritize tasks in a fast-paced environment
Excellent communication skills, both written and verbal, with the ability to effectively interact with clients and team members
Detail-oriented with a high degree of accuracy in work
Proficient in Google Business Suite (Docs, Sheets, etc.)
Ability to work independently as well as collaboratively within a team
Ability to travel to various locations within Indiana, as needed
ROLES + RESPONSIBILITIES:
Media Relations + Outreach
Develop and execute on a proactive PR strategy for PMG and its clients
Write press releases, media advisories, thought leadership pieces, client newsletters, and other copy as needed
Manage and execute media events to generate media interest and coverage
Maintain, foster and improve media relationships for PMG and on behalf of our clients
Regularly analyze and report on media coverage
Cultivate relationships with reporters, editors and others across print, digital and broadcast media outlets
Create and maintain media lists and monitor media coverage using MuckRack
Coordinate media interviews and segment prep sheets and participate as needed
Achieves proactive and reactive news coverage locally, statewide, and nationally.
Identifies and shapes story opportunities and contributes to reporting functions.
Maintains excellent relationships with the media and organizational partners.
Assists with issues that could negatively impact the reputation of the organization and makes recommendation for action.
Maintains an ongoing knowledge of current events and news, and social media.
Event Management + Execution
Organize promotional events, such as press conferences and grand openings
Supervise on-site media and event facilitation
Manage third-party vendors on behalf of clients, PMG
Event guest list development, outreach and management
Account Management
Manage client projects ensuring effective and efficient execution that exceeds expectations
Manage timelines, budgets, and resources
Actively participate in virtual or in-person client meetings
Build strong client relationships by providing exceptional service that anticipates client needs and creates trust
Support and promote PMG
Excellent organizational skills and attention to detail
Stay current with marketing trends and best practices (e.g., trends, tools, techniques) and apply this knowledge to projects and initiatives
Business Development
Support business development efforts to identify and pursue new business opportunities which may involve research, pitch material creation, pitch meetings, and contributing to proposals, RFPs, and presentations
Assist with client proposal development
Identify new business opportunities and make recommendations for how to pursue them
Identify opportunities for speaking engagements and other public relations activities
At Pence Media Group, we value expertise, creativity and a client-centered approach. We offer a competitive salary, PTO and a flexible work model, opportunities for professional growth and development and an incredibly positive work environment. If you are a motivated, talented expert, we want you on our team! #consideritdone
HOW TO APPLY:
Apply via LinkedIN and series applicants can move the process forward faster by sending the following to Nicole Pence Becker at nicole@pencemediagroup.com for consideration:
Resume
Cover Letter
Portfolio
Reference List - at least three required
Applications will be accepted until the position is filled.