DRPILLA is seeking a dynamic Marketing Manager to join our team and lead our marketing endeavors into new heights. As the Marketing Manager, you will play a pivotal role in driving our marketing strategies and initiatives to accelerate growth throughout the firm's core service lines. Leveraging your experience in marketing, particularly within the A/E/C industry, you will bring forth a blend of creativity, strategic thinking, and technical expertise to the table.
Key Responsibilities:
Strategic Planning: Develop and implement comprehensive marketing strategies aligned with the company's objectives, focusing on enhancing brand visibility, driving lead generation, managing proposal development and supporting business development efforts.
Business Development Support: Collaborate closely with technical leaders to identify and pursue new project opportunities, leveraging marketing initiatives to support the pursuit process effectively.
Marketing Campaign Management: Lead the conceptualization, execution, and analysis of multi-channel marketing campaigns, utilizing both traditional and digital channels to reach and engage with our target market effectively.
Process Optimization: Drive continuous improvement in marketing processes and efficiency, optimizing workflows, and implementing industry best practices to enhance the effectiveness of our marketing efforts.
Stakeholder Collaboration: Foster strong partnerships with internal and external stakeholders, including industry organizations, to maximize marketing impact and facilitate strategic alliances.
Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field; MBA or equivalent preferred.
Minimum of 7 years of experience in marketing, with a focus on the A/E/C industry.
Proven track record of developing and executing successful marketing strategies and campaigns.
Strong leadership skills.
Exceptional communication, presentation, and interpersonal skills.
Ability to think strategically while also being detail-oriented and hands-on.
Proficiency in marketing automation tools, CRM systems, and digital analytics platforms.
Prior experience with industry organizations such as the Society of Marketing Professional Services (SMPS) is a plus.