This person will manage a portion of our company's amazon advertising portfolios. They will be responsible for setting up campaigns, determining high-value keywords, setting bids and budgets, and analyzing the data daily to optimize and evolve the advertising strategy. Your analysis and recommendations will help make our marketing strategies more impactful and effective.
Responsibilities
Conduct Advertising campaign research and analysis related to competitive landscape, market trends, and business development
Develop keywords lists for campaigns
Uncover insights and make recommendations based off of this analysis and research
Distill complex marketing analysis into clear, simple presentations
Track, analyze, and report advertising initiatives
Optimize bids, budgets, campaign types within a portfolio to drive sales growth and optimize ad spend
Qualifications
1-2 years' experience holding an analytical role
Bachelor's degree or equivalent experience
Advertising or PPC experience preferred
Amazon experience preferred
Strong analytical skills & an ability to make sense of large sets of data