KorsVIP is a more rewarding way to shop with Michael Kors. In our unparalleled rewards program, KorsVIP members enjoy insider experiences, special gifts, elite services and so much more.
This role sits within the Global CRM & Loyalty team which oversees database growth, customer retention, the KorsVIP loyalty program and the in-store clienteling app. You will be managing our KorsVIP program, working with cross functional business partners across the retail & digital space to execute our loyalty strategy as well as identifying and sharing best practice.
Not only will you be responsible for improving all facets of our membership program from member acquisition to retention in the US, there could also be opportunities to expand the program in future to new channels and territories. This role would suit a true loyalty expert who has launched or managed a leading loyalty program, is passionate about luxury retail and looking for a challenge.
What You'll Do:
Program Operations
Focus on increasing the value, quality and volume of our loyalty members using data insights.
Manage day-to-day relationship with external loyalty vendor.
Work within the rest of CRM team to plan and manage loyalty activations.
Partner with analytics & loyalty vendor to define and monitor success of program and customer tiers
Identify opportunities to innovate and develop exciting loyalty activations which are motivating to customers and commercially attractive for the business - new benefits, rewards, partnerships
Collaborate cross functionally with business partners to ensure customer loyalty is integrated in all activations across the business, providing insight and alignment where needed
Partner with analytics & loyalty vendor to define and monitor success of program and customer tiers
Build out a specific top tier activation programme centred around experiential benefits, gifting & events
Product Management
Project manage and support execution of US & CA Program Evolution
Manage future international expansion and support regional partners in developing & launching loyalty programmes as the centre expert knowledge
Partner with product, IT & loyalty vendor to implement any technical enhancements for the program
You'll Need to Have:
Bachelor's Degree or equivalent
5+ years Marketing experience
Ability to work in NYC office 3 days a week
Expertise within the customer loyalty space
We'd Like to See:
Awareness of the global loyalty landscape would be highly beneficial
Ability to build relationships with and work collaboratively across the organization
Strong attention to detail, solid analytical and critical thinking skills
Excellent interpersonal and communication skills and the ability to clearly communicate complex concepts clearly and concisely
High energy and a self-starter looking to make an impact
High level knowledge of Microsoft Excel and PowerPoint
Commercial focus with a good understanding of consumer lifecycle management; how to drive growth in awareness, acquisition, engagement and retention of a consumer database
MK Perks:
Generous Paid Time Off & Holiday Schedule
Summer Fridays
Internal mobility across Versace, Jimmy Choo and Michael Kors
Cross-brand Discount
Exclusive Employee Sales
Fav 5 Cards (MK Discount for friends and family)
401k Match
Paid Parental Leave
Thrive Wellness Program
Commuter Benefits
Gym Discounts
At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.