TYPE: Full-time associate position with full benefits
POSITION SUMMARY:
Money Management Institute (MMI) is an industry association representing financial services firms that provide financial advice and investment advisory solutions to investors. We are seeking a talented and motivated Marketing Manager to join our dynamic team and drive our marketing efforts in programming and events.
MMI orchestrates two esteemed industry gatherings in iconic settings, attracting the most influential senior leaders and decision-makers within the investment advisory solutions industry. Additionally, we curate a series of one-day thematic events throughout the year. Your contribution to this dynamic landscape will be pivotal in shaping and elevating our engagements within the industry.
RESPONSIBILITIES:
Marketing Strategy and Planning
Develop and implement comprehensive marketing strategies for MMI's events and programs by devising a blend of promotions, web content, email marketing, social media, and engaging video content. Adapt to a fast-paced environment, shifting gears as needed and adjusting priorities based on business requirements. Leverage data analytics to evaluate the success of campaigns and make recommendations for improvement and member engagement.
Project Management
Responsible for meticulously mapping out a comprehensive communications schedule, demonstrating a keen understanding of our target audience and marketing objectives. Key responsibilities will include skillfully composing initial drafts of promotional content, submitting drafts for review, and collaborating with stakeholders to refine and finalize messaging.
Proficiency in setting up and managing campaigns within our CRM system is essential, ensuring seamless deployment and tracking of performance metrics. The ideal candidate will excel in time management, ensuring that drafts are prepared well in advance of scheduled promotions. The ability to create and maintain a detailed project plan for all promotional activities will be critical in maintaining an organized and efficient workflow ensuring deadlines are met.
QUALIFICATIONS:
Expected to be in the mid-town Manhattan office 2-3 times a week
Minimum 5-7 year's marketing/digital communication experience
Bachelor's degree in marketing, communications, or a related field. A master's degree is a plus but not required.
Strong project management skills with the ability to handle multiple tasks simultaneously.
Proficiency in HTML and Drupal is essential. Drupal 9 experience is valuable.
Experience drafting LinkedIn messaging is essential and an understanding of managing LinkedIn paid campaigns and events is beneficial.
Experience using Association Management Systems (AMS), Learning Management Systems (LMS), Content Management Systems (CMS).
Knowledge of the financial services industry is beneficial but not mandatory.
Must have the ability to thrive in a fast-paced environment and adapt to changing priorities.
COMPENSATION & BENEFITS PACKAGE:
Compensation package consists of a base salary plus bonus award
Compensation will be commensurate with experience, skill set, and capabilities
Full benefits package
Paid vacation & holidays
COMPANY OVERVIEW: Established in 1997, the Money Management Institute (MMI) is the industry association representing financial services firms that provide financial advice and investment advisory solutions to investors. MMI is driven by our promise of increasing connections, knowledge, and growth for our members. We are dedicated to fostering professional relationships, sharing experiences, and expanding the industry's influence through advocacy and education. MMI offers premier professional development programs, specialized curriculums, and facilitates peer-to-peer connections through our communities and conferences. As part of our longstanding commitment to diversity and inclusion, the Gateway Foundation provides clear pathways to entry and career advancement in the financial services industry for historically excluded and underrepresented groups. MMI member firms include wealth managers, asset managers, and solutions provider firms of all sizes and professionals representing all functional areas.
It is the policy of the Money Management Institute to provide for and promote equal employment opportunity in employment compensation and other terms and conditions of employment without discrimination based on age, race, creed, color, national origin, gender, sexual orientation, disability, marital status, Veteran status, genetic predisposition, or carrier status.