Free People began its journey in 1970, in a modest West Philadelphia storefront, offering plants and records, along with a few pieces of clothing. Though the name was changed to Urban Outfitters just a year later, Free People was revived as the company's wholesale label in 1984. And it hasn't looked back since.
The eclectic assortment quickly assembled behind it a fiercely loyal fan base, and this fueled the opening of FP's first brick-and-mortar store in Paramus, NJ in 2002, along with the birth of freepeople.com in 2004, and the first mail-order catalog, which arrived in homes during the summer of 2005.
All the while, Free People has dedicated its energies to building a close-knit relationship with the FP community and continues to seek out new ways to foster and elevate this unique and meaningful bond.
Title: Free People Digital Marketing Programmatic Manager
Reports to: Digital Marketing Associate Director
Overview: Free People is seeking a talented Programmatic Display Manager to lead the development of a growing program. This role will be responsible for overseeing strategic planning, implementation and optimization of programmatic display advertising campaigns. You will leverage your expertise in digital advertising platforms, data analysis and campaign optimization to drive performance and achieve campaign objectives. The role requires analytical skills, strategic thinking and proficiency in digital advertising. The Digital Marketing team is part of a larger integrated Digital group including Analytics, Brand, Content, Consumer Insights and UX. We collaborate with senior leadership and cross-team partners to drive Free People's digital business.
Responsibilities:
Develop strategic recommendations for programmatic display advertising campaigns based on business objectives, target audience and market insights.
Collaborate with internal teams to define campaign goals, KPIs and budget allocation.
Conduct audience research and segmentation to identify relevant targeting strategies
Set up and launch programmatic display campaigns across various platforms (ie. DSPs, ad networks, direct buys).
Manage the trafficking of creative assets and ensure compliance with platform specifications
Implement audience targeting, bid strategies and optimization tactics to maximize campaign performance and ROI.
Monitor campaign pacing, delivery and performance metrics to make real-time adjustments as needed.
Analyze campaign data and performance metrics to identify trends, insights and areas for optimization
Conduct A/B testing to improve campaign effectiveness.
Utilize data-driven insights to optimize targeting, creative messaging and bidding strategies/
Generate regular performance reports and insights, highlighting key metrics and actionable recommendations.
Serve as the primary point of contact regarding programmatic display campaigns, always providing a strong POV on tech, creative & audience enhancements to drive results.
Communicate campaign strategy, performance updates and optimization recommendations in a clear and concise manner.
Collaborate with business partners to address questions, concerns and feedback
Stay updated on industry trends, advancements in programmatic advertising technology and platform updates.
Share insights and best practices with internal teams and clients to drive innovation and continuous improvement.
Qualifications:
7-10 years in programmatic display advertising, retailer or agency preferred.
Proficiency with programmatic advertising platforms such as DV360, The Trade Desk or similar DSPs.
Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external teams.
Detail-oriented with strong organizational and project management abilities.
Familiarity with ad tech ecosystem, ad serving technologies and industry standards.
Proficiency in industry-standard tools like Google Analytics, Salesforce Marketing Cloud
Education: Bachelor's Degree in Marketing, Advertising, Business or a related field
Location: Philadelphia, PA
Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.