Position Summary: The Channel Marketing Manager for Home Access and Mobility Equipment is responsible for formulating and executing integrated, strategically-focused marketing plans to drive lead generation and market segment penetration goals, across prospective and current clients, in alignment with the corporate brand strategy. ________________________________________________________________
Essential Job Functions and Duties: • Develop and implement a channel-specific marketing strategy that aligns with our corporate brand strategy utilizing the best media platforms for the channel to increase lead generation and market share. Platforms include: digital, social media and direct advertising, influencer and customer communications through content marketing; product launch materials; marketing collateral; white papers and trade show/event support if applicable • Initiates/manages lead nurturing programs to accelerate prospects, analyzes project performance and company impact to drive insights, and tracks/reports on campaign costs, performance, and ROI to understand channel and offer performance. • Build and Maintain Channel Marketing Calendar for Home Access and Mobility Equipment • Manage marketing activities and campaigns to ensure projects are completed on time while maintaining accurate budget, expense tracking and forecasting. • Collaborates with cross-functional sales and marketing teams to produce effective promotional materials and communication materials in digital and print format for internal and external communications. • Ensures consistent use of brand guidelines. • Researches and monitors competitors' marketing efforts in market • Creates informative and timely content. • Work with and manage supplier relationships with marketing professionals within channel. • Creation of PowerPoint presentations. • Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. • Maintain high level of professionalism at all times. • Ad Hoc Projects as assigned. • Adhere to all company policies and procedures, OSHA and other safety regulations, and all state-mandated regulations. • Comply with MW's Core Values at all times (LOVE IT). • Complete other duties as assigned.
Position Qualifications and Entrance Requirements: • Bachelor's or Associates Degree in Business, Marketing, Communications or related degrees. • 4-7 years' experience in marketing, preferably within a multi-location, national company. • Excellent project management skills. Ability to manage multiple projects, demonstrating superb project management skills and attention to detail
Demonstrated writing skills with proper grammar, punctuation and sentence structure.
Must possess strong analytical and communication skills
Experience working with marketing data in a CRM environment (SalesForce highly desirable).
• Keen sense of awareness of influencers and customers in wheelchairs • Social media content management and execution experience • Quick learner and self-motivated • Skilled in all Microsoft Office programs with advanced Excel capabilities.
Ability to rapidly learn and take advantage of new concepts and technologies.
• Candidates must successfully complete criminal and motor vehicle background check and pre-employment drug screening.
Physical Demands/Work Environment:
Able to function capably in an office environment using standard equipment (telephones, fax machines, computers, copiers, etc.)
Must be able to lift up to 50 pounds. Frequent lifting and/or carrying of objects weighing up to 10 pounds.
Must be able to complete office-related physical activities (walking, standing, talking, hearing, pushing, reaching, seeing, stooping/crouching, smelling, depth perception, identifying colors) as needed.
Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.