Purpose: To deliver exceptional services to clients and contribute to both the growth of clients and PMG
Scope: Client Projects (70%), Market and Business Development (20%), and Practice Development (10%)
Accountabilities: Marketing Services Ownership, Client Delivery, Business Development, Market Development, PMG Practice Development, and Professional Development
Manager: CEO
Description
The Director of Marketing Services role is a full-time position with PMG at an expected 40 hours per week contribution. PMG is a digital-first, virtual company that works remotely. At least quarterly and not more than monthly, it's expected for team members to meet in-person in the Indianapolis, IN area or at PMG headquarters in Carmel, IN. Preference is for candidates based in Indianapolis.
Roles + Responsibilities
Client Delivery (70%) :
Own client projects ensuring effective and efficient execution that exceeds expectations
Regularly communicate internally and externally to provide strategic guidance, share insights, and make recommendations
Build strong client relationships by providing exceptional service that anticipates client needs and creates trust
Conduct market research, develop brand messaging and visual identity, create marketing collateral, optimize digital channels, and measure and analyze results
Manage timelines, budgets, and resources
Improve clients' branding, marketing, and digital presence through marketing strategies, plans and tactics that align with clients' business objectives and the project's scope
Actively participate in virtual client meetings and team calls
Be responsive and proactive in addressing issues or concerns
Work with other internal PMG resources and the team of consultants to deliver projects
Stay current with marketing trends and best practices (e.g., trends, tools, techniques) and apply this knowledge to projects and initiatives
Excellent organizational skills and attention to detail
Write and edit copy for client deliverables
Use the written and visual brand standards of each client
Assist client proposal development
Make communication plans for internal and external use
Participate in stakeholder assessment interviews
Use MailChimp
Market and Business Development (20%):
Support business development efforts to identify and pursue new business opportunities which may involve research, pitch material creation, pitch meetings, and contributing to proposals, RFPs, and presentations
Recommend strategies for pursuing new business opportunities and identify opportunities for speaking engagements or other public relations activities
Identify, develop, and win new opportunities in the local market and beyond
Create a blueprint for repeating market expansion in other local markets
Practice Development (10%):
Enhance PMG's Marketing Services strategy for PMG and its clients
Develop and implement marketing strategies for PMG and its clients
Assist in managing PMG's brand and reputation
Key Performance Indicators (KPI's)
Client Retention
Project Delivery Timeliness
Project Budget Adherence
Utilization Rate
New Business Revenue
Client Revenue Growth
Client Content Performance Metrics (Social Media Engagement, Content conversion, etc.)
Proposal Win Rate
HOW TO APPLY
Apply via LinkedIN and series applicants can move the process forward faster by sending the following to Nicole Pence Becker at nicole@pencemediagroup.com for consideration:
Resume
Cover Letter
Portfolio
Reference List - at least three required
Applications will be accepted until the position is filled.