The Senior Market Segment Manager is responsible for the management of beverage segments. This role sets the strategy for defined industries within a region and executes detailed plans to drive profitable growth across the regional market segment.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Understand regional market structure, market trends and customers' needs to identify new market opportunities and associated offerings for the market segment on a regional level
Build a strong pipeline of opportunities which align with regional market trends and customers' needs with impact on Gross Sales growth development
Prepare and monitor marketing briefings for relevant growth opportunities in the market segment incl. major commercial and market relevant elements (Business case, value proposition, target customers, target application, etc,.).
Work with Application and Business Units to support their development of B2C/B2B product portfolios, and work with local Sales to successfully move to commercialize phase and execution.
Establish and maintain a successful market segment plan to achieve required sales value and margins.
Responsible for financial results of the market segment business on yearly basis; Balance short and medium term market segment initiatives with existing applications and improving and actively pushing and opportunity pipeline conversion.
Identify regional market needs and develop marketing briefings for business opportunities in close cooperation with BU's, Application and Sales
Creation of selling tools for sales, including customer facing presentations.
Ensure ongoing regional market segment profitability analysis and make and act on recommendations for profit improvement.
Potential: analyze, push, use market segment knowhow and update customer- and market potential
Prospect: make sure top customers of segments regionally are tracked in the systems; prospect conversion push with sales
Territory management: support sales in developing optimal resource allocation
Develop relationships with key customers pushing lead development
Collaborate with Application and BU to ensure rapid and effective stage gate development of market segment initiatives.
Supervisory Responsibility
None
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers and fax machines.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit; stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
Position Type/Expected Hours of Work
This is a full-time position with regular office hours of 8:00 a.m. to 5:00 p.m. Hours may vary on occasion depending on workload. This role is located preferably in North Brunswick, NJ.
Travel
Less than 20%
Required Qualifications
Graduate in Business Administration
7+ years of professional experience in marketing and category management
Extensive knowledge of Microsoft Office Suite
Excellent verbal and written skills
Preferred Qualifications
Passionate about food and beverage industry
Curious and updated about market trends
Safety/ Food Safety:
Döhler USA, Inc. is committed to providing a safe and secure work environment for all employees. It is the duty of all employees to ensure that a safe working environment and safe working practices are maintained at all times. It is also the responsibility of management to do so.
Employee should Comply with all policies and procedures, including safety, food safety/security and GMPs.
Employee should report any unsafe conditions immediately to supervisor or designated party.
AAP/EEO Statement
Döhler USA, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Döhler USA, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Döhler USA, Inc. expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Döhler USA, Inc.'s employees to perform their job duties may result in discipline up to and including discharge.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.