The Search Executive (SE) will be the primary paid search and SEO strategist for their assigned client pod. They will work in close conjunction with their respective Search Manager (SM) to implement defined strategies in Google Ads, Microsoft Ads, and on client websites. They will work & engage with clients and their respective Account Executive & Account Manager to synthesize daily, weekly, monthly & quarterly needs & goals for each client in their pod. Search Executives are expected to work closely with the Search Team at CAMP to share knowledge, understand best practices, and help complete department-wide projects. A deep understanding of the Google Ads platform and its capabilities is required to perform the duties of the Search Executive position. This includes a working knowledge of all the different Google Ads campaign types, bidding strategies, budget & reporting tools, conversion setup, and basic metrics like CTRs and conversion rates. Search Executives are also expected to have experience working with other industry-standard tools and programs, such as GA4, Google Search Console, Google Tag Manager, and DNI software.
The SE is expected to bring innovative & pragmatic solutions to their assigned pod of clients which will entail executing research, developing recommendations, and meeting or exceeding KPI benchmarks. The SE will assess market trends & review data inputs from both internal & third-party resources in coordination with their respective SM. They are expected to be knowledge experts in both PPC & SEO best practices and will strive to implement such practices for their client portfolio. In addition, in an ever-changing industry, it is expected that the SE will be receptive to & explore new ideas that may lead to new opportunities to ensure CAMP Digital is at the forefront of paid search and SEO evolutions and the adoption of new tools and strategies.
Key Functional Areas of Responsibility
Google Ads optimization, ads performance, and paid search strategy
Oversees and takes part in ad campaign setup, keyword research, ad copy, and assets to ensure optimal performance
Understand the importance of KPI's and works to ensure they are met for paid search & organic progress & growth
Monitoring market data for trends within the home services industry on a macro-scale
Assessing third-party reports (such as Page Speed, Core Web Vitals, Screaming Frog, WhatConverts, etc)
Final quality assurance & approval on onboarded clients prior to going live & construction asistance
Other responsibilities as identified, defined & assigned.
Professional Competencies, Skills & Qualifications
Minimum of 2 years proven Google Ads experience with a focus on lead generation and conversion rates
Ability to identify, solve, and implement paid search (i.e Google, Microsoft) best practices including but not limited to keyword audits, ad copy creation, conversion implementation, and basic on page SEO optimizations
Digital marketing experience and/or a bachelor's degree in communication/marketing or related field a plus
Demonstrated experience with search engine marketing & smart bidding strategies
Must have a proven experience prioritizing and managing multiple ads and department projects (with varying levels of intricate details) simultaneously
Ability to methodically use deductive reasoning techniques to reach specific, logical conclusions - both at a conceptual level and detail level
Outstanding ability to think analyze results creatively and/or critically and be able to identify and resolve problems with a results-driven focus
Must have a great attitude, a high-level of integrity, and self-motivation
Ideal person will be tech savvy with an interest in digital marketing, be willing to put in the effort and have a strong desire to learn
Google Tag Manager, GA4, SEMRush, Bing Ads & Google Search Console proficiency is a plus
Compensation
Yearly salary $65K - $75K
Benefits
Health, dental, & vision insurance
Life insurance
401(k) Match
Health savings account
Flexible spending account
Unlimited paid time off
Paid sick time
Paid holidays
Parental leave
Employee assistance program
Opportunities to advance your career
Casual, dog-friendly work environment
Free parking, snacks/beverages & frequent company sponsored lunches
Collaborative work environment with endless learning opportunities
About CAMP Digital
CAMP Digital is a digital marketing agency for home services companies. Our award-winning SaaS platform along with our stellar customer service and consistent results, help home service businesses reach local customers and maximize their leads. Through cutting-edge advertising and web dev strategies, we provide the most advanced digital marketing solutions possible.