HIGHRIDGE creates the world's most innovative spinal solutions across the spectrum from Motion Preservation to MIS to Bone Healing to Core Spine. Working at HIGHRIDGE is not just work. Life at HIGHRIDGE is purpose-driven. Every day, you have the privilege of using your talents to demonstrate Confidence in your work and restore Confidence for our patients. Confidence that moves.
This role is responsible for managing and overseeing the entire lifecycle of the EBI Bone Growth Stimulation product portfolio including continuously evaluating all product performance, informing of strategic prioritization of current products, and gaps in the product portfolio. Identifies viable opportunities for new markets, increased revenue, and other strategic business objectives. Evaluates and identifies market trends and the competitive environment. Develops strategic product lifecycle roadmaps and action plans for consistent and sustainable growth. This role also leads the effort to initiate and execute new product strategies and commercialization plans.
Presents informed, evidence-based recommendations for optimizing revenue growth.
Manages rationalization, rebranding, and content development for the entire product portfolio.
Consistently engages the sales channel with regular touch points and utilizes technology to offer engaging ways to appropriately and effectively position each of the products in the field.
Leads the next generation product marketing development effort to bring new products from conceptual phases through commercialization.
Leads and actively participates in all assigned project teams.
Responsible for product marketing procedures and maximizing operational efficiencies.
Acquires product information through market research and regional input to assure projects meet the needs of the intended markets.
Owns the entire EBI Bone Growth Stimulation product portfolio brand including developing brand strategies, plans and managing the execution of each.
Works collaboratively with the commercial team to optimize top line growth opportunities and works cross-functionally with all internal and shared service teams to maximize sales results.
Responsible for maintaining a high level of product category knowledge, continued educational opportunities, staying current with published content, regional market trends, and industry educational meetings and events.
Expected Areas of Competence
Proven, strategic product portfolio advancement plans and tactics
Successful New Product Introduction (NPI) commercialization execution
Technical Expertise: Ability to quickly and efficiently become proficient in articulating and promoting applicable technology and product information based on the labeling, utilizing research to differentiate the technologies and products with an evidence-based medicine approach, and effectively articulate key messaging to position the technologies and products to consistently capture market share.
Sales Skills: Proficiency and consistent demonstrated use of a consultative sales model(s) and skills to consistently maintain and support business growth with targeted physicians. Proven track-record of building strong, interpersonal business relationships.
Strong Business Acumen: Demonstration of Specific, Measurable, Agreed upon, Realistic, and Time-based (SMART) goals to achieve expected sales results. Ability to utilize a Strategic Territory Plan to effectively target, track, and measure progress with impactful accounts and manage territory business with applicable tools.
Goal Clarity -Demonstration of high, SMART goal clarity to achieve desired results
Effective Partnerships - Demonstrated ability to effectively create & manage valuable partnerships through teamwork and networking to consistently grow sales.
Facilitation Skills - Excellent facilitation skills with the ability to lead and manage small and large groups of team members via conference calls, live video conferences, and in-person training meetings and/or workshops.
Infectious Positivity - Leads by example with infectious positivity daily.
Proficient in copywriting and developing engaging and valuable content through various platforms and social medical channels
Strictly adheres to all laws and industry standards and/or guidelines
Adheres with all company policies and Standard Operating Procedures (SOPs)
Profit & losses (P&L) management including accurate financial planning, budgeting and forecasting for assigned cost center
Appropriate, effective, and compliant promotion of EBI products according to their product labeling
Understanding and utilization of insurance reimbursement and payer criteria
Timely completion of all assigned training courses in a Learning Management System
Timely and comprehensive reporting of all product complaints
Accurate and timely reporting of approved company expenses
Consistent and accurate product demand planning and management
Proficient with internet utilization
Proficient will in Microsoft Office Programs (i.e., Word, Excel, PowerPoint, Outlook)
Experience with Salesforce.com or equivalent CRM preferred.
Education/Experience Requirements
B.A./B.S., preferably including formal studies in Business and/or Engineering
M.B.A preferred
Minimum seven (7) years of product marketing experience required; medical device or pharmaceutical product marketing experience preferred.
Familiarity with EBI Bone Growth Stimulation products, procedures, and promotions preferred;
Orthopedic experience is preferred.
Experience in both Sales and Commercial Product Management & Marketing is required.