An established player in the B2B fintech sector seeks a seasoned marketing professional to steer its product marketing, channel partnerships, and new product introductions. This role is pivotal in sculpting market strategy, amplifying product reach, and catalyzing revenue uplift for the company's suite of products.
Core Responsibilities:
Develop and execute comprehensive product marketing strategies to enhance awareness, adoption, and revenue for B2B solutions.
Conduct market research and establish feedback loops with sales, solutions, and account executive teams.
Define product positioning, messaging, and create marketing plans for targeted customer segments.
Support the sales team with training, execution, and develop sales tools like ICPs, Personas, Battlecards, and RFP responses.
Lead commercialization efforts by developing marketing programs and joint channel strategies across various channels.
Work closely with account executive and sales teams to align marketing initiatives with sales goals.
Implement channel and partner marketing strategies to boost adoption and revenue through distribution channels.
Lead marketing for new product launches, collaborate with product teams on marketing strategies, and create launch materials.
Coordinate with Onbe Sales, account executive teams, and reseller partners to drive product awareness, excitement, and adoption.
Manage a team of product and channel marketing professionals, providing mentorship and support.
Actively contribute to strategic decision-making and foster a culture of excellence and innovation within the senior leadership team.
Qualifications:
Academic credentials in Marketing, Business, or a related discipline, with an MBA highly regarded.
15+ years, in product and channel marketing within the B2B tech arena, fintech preferred.
Demonstrated leadership prowess with a track record of mentoring high-performance teams.
A proven history of crafting and executing winning product marketing strategies.
A catalyst for revenue growth, with a solid track record of meeting and exceeding marketing goals.
Adaptability to thrive in dynamic settings, managing a broad spectrum of priorities efficiently.
Willingness to travel approximately 20% of the time for business needs.