Nurture Life is the #1 rated DTC meal delivery service that makes & ships nutritious, delicious baby & kid meals & snacks to families across the U.S. We're proud winners of the 2023 Good Housekeeping Best Parenting Award and the 2023 Parents Best Food Award, among dozens of accolades. We raise the bar for healthy, yummy kids food that parents can proudly serve. As a tech-enabled, high-growth consumer start-up, we hire talented people and give them the empowerment to make an impact our amazing company and our customers.
*Nurture Life is a hybrid workplace and requires candidates to be in the Greater Chicago Area*
POSITION SUMMARY
The Sr. Growth Marketing Manager is an experienced, data-driven, and customer-obsessed marketer who owns the performance of our digital and offline customer acquisition. This individual is responsible for acquiring new customers by scaling acquisition channels and diversifying customer acquisition into new experimental channels.
POSITION DUTIES AND RESPONSIBILITIES
Create and optimize Nurture Life's full-funnel customer acquisition strategy to support company revenue growth and CAC goals through effective management of our multi-million dollar performance marketing budget
Refine Nurture Life's paid media testing, optimization, and reporting process in order to drive learning and optimization resulting in continuous marketing efficiency improvement
Leverage data and customer insights to ideate and produce impactful marketing creative that can be tested and optimized to drive CAC improvement
Lead marketing channel expansion through experimentation in new marketing channels to efficiently drive customer acquisition
Support Nurture Life's conversion rate optimization strategy. Collaborate with internal team members and external agency partners to create a testing roadmap and optimization plan encompassing landing pages through our registration and checkout flow.
Lead our affiliate marketing partners to identify and recruit new affiliate partners and create test-and-learn marketing programs to rapidly scale our affiliate channel
Dive deeply into Google Analytics and other business intelligence tools in order analyze, assess, and report on marketing performance
KNOWLEDGE/EXPERIENCE/SKILLS
Bachelor's degree in marketing, business, economics, or related field
5+ years of performance marketing experience across platforms like Meta, Google Ads, C/linear TV, among others
Experience scaling DTC businesses; direct experience with subscription-based services a plus
Strong capabilities and understanding of CAC, Attribution, Cohort Analysis, and LTV
Experience managing cross-channel digital attribution models across online and offline efforts
Strong understanding of Google Analytics, Google Tag Manager, Google Search Console, Page Speed Insights, and website measurement tools